It would therefore be a similar service Apple Music, which could, for a certain amount, in this case more like €20/month, offer people access to a huge database of movies that are available in the iTunes menu Store. On the one hand, someone can argue that €20 per month would be a lot, on the other hand, I think it is a reasonable amount considering how much it costs to rent one movie for 24 hours (€3-5 for HD). At the same time, the subscription service could attract many new people to Apple TV, which we reviewed a few days ago and really liked.
Goldman Sachs also sees a lot of potential in other services that people pay for each month - above all, it's a service Apple Music, which costs $10 a month in the US and then it's also the phone purchase iPhone on a flat rate, where the average person pays $32 per month for the latest models. Of course there is a completely voluntary subscription for iCloud or iTunes Match, as well as the new one iPhone Upgrade Program where people pay monthly to always have the latest iPhone and at the same time they were paying off their previous one. The company also expects iPhone sales to grow by 40% over the next two years, which could grow the iPhone user base to 700 million.
*Source: 9to5mac