Advertising campaign "Shot on iPhone 6" was largely considered a huge success, mainly due to the fact that it was Apple won the top prize at the Cannes Grand Prix this summer. One of the photos even won the Cannes Lions award and that's why Apple now he decided to please everyone involved with a special book in which all the photos from the campaign and a simple caption are included.
The photographers received a package with the book without knowing anything beforehand. Apple He sent them the gift suddenly and just as a thank you. It is also interesting that together with the book each of them received a pair of white, smooth gloves, probably for cases when they want to look at the book. The book can boast maximal minimalism, as it is all white and only the front has the inscription "THE GALLERY."
One of the photographers, Brendan Ó Sé from Ireland, who received the book, said that the book was a big surprise for him. "I got it out of the blue. Suddenly I saw my own photos inside, as well as those I had added during the campaign," the photographer said.
Campaign "Shot on iPhone 6” contained a lot of photos from a total of 162 users, which were posted in various locations in 73 cities from 25 countries. The photos in the campaign were taken in 13 different countries around the world, and in addition to the photos, some cool videos were also included.
*source: 9to5mac
