On the one hand, Qualcomm criticizes new technologies Applu, on the other hand, he is starting to build his own business on them. Not so long ago, the American semiconductor manufacturer declared that a 64-bit mobile processor was nothing more than a mere marketing tool, and today it itself introduced its own 64-bit processor. However, the one from Qualcomm is not a matter of the high-end segment, but of the cheaper mid-tier segment, in which we can find the Nokia Lumia 625 or Samsung Galaxy S4 mini.
However, it does not end with the production of 64-bit processors, and today Qualcomm started selling its own Bluetooth Gimbal transmitters, which practically work on the principle of technology Apple iBeacon. Similar to the technology he mentioned Apple simultaneously with iOS 7, the Gimbal also uses the Bluetooth LE interface, i.e. Bluetooth 4.0, which will serve the needs of applications from iOS App Store a Google Play. Because both technologies use Bluetooth, they can both detect the user's location in the interior and exterior with relative accuracy and adapt their activity to that, whether it is sending information about the product being viewed or announcing that a given store is offering significant discounts on selected goods.
However, the Gimbal differs from the iBeacon in two ways. The first feature is that even though Gimbal already supports natively iOS, uses its own SDK, which app developers must implement into their software. A more positive feature for those deciding between using a Gimbal or an iBeacon in their premises is the lower price. While iBeacon systems cost around $100 for 3 units, a similar solution from Qualcomm is available in two versions with minibarely $5 or $10. For $5, those interested can purchase the smaller Series 10 transmitter, while $10 can purchase the larger Series 20 model.
Although it is undoubtedly an interesting technology that Apple demonstrated, it is more than visible that this technology can find application in cheaper shops or supermarkets. It is simply impossible for such transmitters to be found in stores that offer luxury goods from prestigious fashion brands. ISI analyst Brian Marshall has already expressed his criticism of iBeacon technology, according to whom the technology still has a lot to catch up on. Today, however, the technology is already in more than 250 stores Apple Retail Store in the US as well as at Macy's department store.
*Source: Qualcomm
