The era of revolutionary smartphones is more or less behind us and that's why we Apple he decided to look for another sector in which he could revolutionize. However, for this he needs partners, and just like before the release of the first one iPhone Apple he worked with AT&T, so today he works with television companies, primarily with Time Warner Cable and The Walt Disney Company. These two companies could help him achieve his next goal – to revolutionize the television market.
Apple he is serious about his goal, and as he stated Tim Cook, has a great vision about future TVs. But unlike a smart watch Apple has been working in the field of televisions for a few years, and his original vision dates back to the last century, when Sculley Apple introduced a product called Macintosh TV. There was also the introduction of the set-top box, which we consider to be a kind of great-ancestor Apple TV. On the news, which however Apple is preparing, we could wait. Apple only these days began considering the acquisition of PrimeSense, which, among other things, also stands behind the technology that Microsoft presented with Xbox Kinect. The secrecy surrounding this product is so strict that we currently know practically nothing about this product. The TV is expected to offer Siri, support for additional applications and revolutionary control. But is that all?
Personally, I think the TV Appwe won't control lu with any magic ring or hand movements, but a simple controller will suffice for us rich people Apple Remote, which above all offers a very simple control scheme. In such a case, a completely different but equally perfect vision could be realized. The company is already negotiating with TV stations about set-top box services Apple TV. In that case, it would be enough for the rich if Apple simply released a new generation of its set-top box, which would not only exclusively allow watching TV, but last but not least, would bring a number of improvements, including App Store.
A revolution in the form of live broadcasting on Apple TV we see already today. It was released only last month Apple a silent update to the set-top box that brought access to the HBO and ESPN apps. However, the services can only be used by those who have subscribed to them with their cable or satellite operator. The situation will be similar app from Time Warner Cable, which should arrive sometime in the coming months. The company has more than 12 million subscribers, and they could increase the popularity even more Apple TV as a home set-top box. Warner wants to boost sales Apple TV also by allowing users to watch not only live broadcasts, but also use on-demand services for individual channels. However, the strategy does not stop at TWC.
Apple in fact, he is also negotiating intensively with other large distributors. Above all, he tries to convince them that the transfer of television services to the Apple set-top box will cause an increase in the number of cable television subscribers. Of course, Apple sa does not want to get away without a profit and will therefore demand fees of an unknown amount from distributors. After the new, it is not excluded that we will meet the offer of Comcast, CBS and many others directly in the 10-centimeter black box. But he also intends to compensate the lost profit of these companies. Apple namely, he considers that his product will allow you to skip ad blocks for a certain fee, which would result in either an immediate continuation of the watched session or an automatic switch to another station. While some companies intend to offer their services only to subscribers, others do it for free. An example of this is the UK Sky News app. Thanks to the free service, television was able to gain more than 13 million new viewers. That's exactly how many people own these days Apple TV, making it one of the most used set-top boxes in the world.
But the success of the set-top box lies in something else. According to the latest statistics from Frost & Sullivan, it is Apple TV the most used device for streaming content. He can thank above all for this ability AirPlay, which will allow you to stream the image from iPhone, iPad or Mac.
