Masters of the Global word-of-mouth were also Coca-Cola and Apple

Bulletin

20. 12. 2010

Although WOM and DWOM are among the channels whose true impact is difficult to measure, we can at least roughly identify the brands that have mastered them. The ranking, compiled by Keller Fay based on customer surveys in the US, UK and Australia, was dominated by two brands last year – Apple and Coca-Cola. And it probably won't be a surprise that this year it was just like that.

Apple

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