Apple is increasingly trying to break into the online video content market. Its goal is to stand alongside giants Netflix and HBO GO. One of the first attempts to bring original programming was the show Planet of the Apps. It was produced by Ben Silverman, Howard Owens and will.i.am and its main content was applications. Their developers presented them to four mentors who could support or reject them. It was similar to other television shows such as The Voice or Shark Tank. The mentors were in Planet of the Appwith influential entrepreneurs and personalities such as Gary Vaynerchuk, Gwyneth Paltrow and Jessica Alba.
You might be interested in
These advisors then help the contestants build their apps and prepare them to apply for funding from VC firm Lightspeed Venture Partners. In an interview with Reuters, iTunes CEO Eddy Cue said that Planet of the Apps answers the question of how to turn an idea into a finished product. "If you have ideas, then you ask how to take them and make them happen," said Eddy Cue, senior vice president of Internet software and services at Appyou.
Unfortunately, the reviews of the entire show from viewers and critics were average, even negative ones prevailed. On the IMDb portal, it is now "proud" with a rating of 5,9 out of 10. And for the failure of the show, one of the main protagonists, Gary Vaynerchuk, is now blaming himself AppleAbout Planet of the Apphe talked about in one of his YouTube videos. ProThe problem, according to him, was marketing and the overall approach. Applu at the show's launch.
The concept of the show was not bad at all.
Gallery
"On the show Planet of the Appwe worked with me, Gwyneth Paltrow, Will.i.am and Jessica Alba. And Apple Vayner didn't ask me either (his marketing company), to process the marketing and do everything completely wrong ourselves.” he says in the video, adding that during marketing meetings he was quiet and left Apple, to take care of everything because it was their show and therefore their responsibility. He also mentioned that it was a mistake not to have Jimmy Iovine more involved in the project. This is largely to blame for example Apple Music and according to Vaynerchuk, with his help, Apple mastered the marketing of Planet of the Appwith much better.
The first episode was released more than a year ago, but while for example for Carpool Karaoke is already preparing a second season, about Planet of the Apps Apple still silent. If you don't know the show, you can watch all ten of its episodes Apple Music and assess whether its failure is really due to poor marketing or something else.
