The situation on the smartphone market has not been exactly rosy in recent months. Rising prices of componeents, economic uncertainty and apparently a decreasing need for users to change their phones every year or two are causing sales to decline in a number of important markets. Apple But it doesn't seem to be affected by this trend. According to new data from Counterpoint Research, it managed to strengthen in India, Latin America and Europe, even though all three markets as a whole experienced a decline.
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The current situation is perhaps most clearly seen in India. ProSmartphone sales here were down 14% year-on-year between late March and early August, and after the end of the big July sales, the market fell for three weeks in a row. Apple However, it outperformed all of its main competitors and managed to increase its share. It also performed similarly in Latin America, where the overall market was declining, iPhone but he was able to go against the flow again.
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Apple benefits from more expensive phones
You are very well Apple It also leads in Europe. And it actually makes sense in the context of another trend we've been seeing in the smartphone market lately. While customers are buying fewer phones overall, when they do decide to buy a new smartphone, they'reone to spend, they are increasingly reaching for more expensive models. Apple In the first half of this year, it held 65% of the global premium smartphone market with a wholesale average selling price of over $600.
Moreover, higher margins are a huge advantage in the current situation. Rising prices of memory and other componentsoneThe impact of the new models is much more pronounced on manufacturers of cheaper phones, who have significantly less room to absorb them. Premium brands, led by Apple On the contrary, they are able to absorb some of the higher costs without having to immediately dramatically change their offer. The first quarter of this year has already shown that this is not just a short-term fluctuation. Apple It dominated the global smartphone market for the first time in history in the first quarter, gaining a 21% share and its shipments grew by 9% year-on-year. The entire market fell by 3% in the same period.
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Personally, what I find most interesting about the whole situation is that Apple can grow at a time when people generally don't want to buy phones. It seems that the more complicated the market situation is, the more it can Apple benefit from its position in the premium segment, a strong ecosystem and customers who are willing to spend relatively high amounts on a new phone. And if the current trend continues, paradoxically, the overall market slowdown may be one of the things that will position Apple will become even stronger against manufacturers of cheaper smartphones.
