Apple This year, it seems like it will really shake things up with its iPhone lineup. While in previous years we were used to the classic iPhone arriving in September, iPhone together with models Pro, this year everything will be different. Basic iPhone According to a number of reports, 18 will not arrive until 2027. And that is precisely why the iPhone 18 Pro something happens that we are Applu has not been seen before – essentially a new starting model.
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This autumn he has Apple introduce only three iPhones: iPhone 18 Pro, iPhone 18 Pro Max and folding iPhone Ultra. Classic iPhone 18 and also the second generation of the iPhone Air are to be postponed to early 2027. And this is what fundamentally changes the situation. When you say "new iPhone", there will be no cheaper this fall iPhone 18. A customer who wants the latest generation will practically have a choice between iPhonem 18 Pro a 18 Pro Max. iPhone Ultra will be a very specific matter due to the expected price.
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iPhone 18 Pro as a new standard
It will be especially interesting to see how this change will affect marketing. Applu. The company will not have a new basic iPhone, which could be promoted during the autumn season and before Christmas. This role will be taken over by iPhone 18 Pro.
This is a fairly fundamental change from the customer's perspective as well. iPhone 18 Pro suddenly becomes the most logical choice for a person who wants a new iPhone, but at the same time he doesn't want a folding Ultra. Apple this can naturally push customers towards a more expensive model. But there is one rather big catch lurking here. With the iPhone 18 Pro the price is also expected to increase, partly due to rising memory chip prices. So if Apple at the same time, it will remove cheaper ones from the autumn offer iPhone 18 and it will get more expensive Pro model, a ticket to this year's new generation may be significantly more expensive than usual. On the other hand, it may Apple benefit from the fact that the customer will not have a direct choice between "ordinary" iPhonem 18 a iPhonem 18 ProIf he wants a new model from the autumn generation, he will have to reach for Pro. The cheaper alternative will remain the older iPhone 17 iPhone 17e or iPhone Air.
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Pro Apple It's an interesting experiment, anyway. If it proves successful, it could iPhone 18 Pro for the first time in history to take on the role of a model that a customer buys simply because they want a "new iPhone". At the same time, there is a risk that some people will prefer to use their current phone due to the higher price.oneone year longer. And that's what it will be for Apple most interesting to watch.
So instead of March, I'll buy a phone in March
After all, phones are sold twelve months a year and Holt will have a March-March cycle instead of September-September
Plus, the vast majority don't buy a new phone exactly in September every year.
I estimate that replacing a phone is once every three years, or even once every five years.
So, as you write. I would definitely wait for spring. :-) I must have switched from an iPhone X to an iPhone X in February this year. iphone 17. If 17 wasn't so real, I could have done with that. Iphone does not offer anything extra except ios.