Apple took a step that may not seem significant at first glance. But upon closer inspection, it may indicate a much bigger problem. From online stores AppIn many countries, the official travel case for Vision ProAnd since the company not only withdrew the product from its offer, but even removed its product pages, questions are starting to arise as to whether this is another signal of the gradual decline of the entire project. Vision Pro was to be one of the most important products AppBut instead of revolutionizing augmented and virtual reality, the $3,499 headset has become a product that most consumers never buy. The latest step Applu thus raises further speculation about what the future holds Vision Pro actually waiting.
The case has disappeared from most of the world
According to server findings MacRumors already Apple Travel Case for Vision Pro It is not available in a number of countries. It has disappeared from online stores in the UK, Germany, France, for example.ancii, Ireland, Japan or Hong Kong. Interestingly, it is not just a matter of stock running out. Apple removed the product pages themselves and the case is no longer listed among the official accessories for Vision Pro. This often indicates that the product has been discontinued. In Australia and China, the website still exists, but the accessory is marked as unavailable and cannot be ordered. In the United States, Canada, and the United Arab Emirates, the travel case remains on sale.
Apple he is silent for now
Apple has not officially commented on the situation and has not announced any changes to product availability. However, customers outside the US still have one alternative. On offer AppThe Belkin Travel Bag for Apple Vision Pro, which can be used instead of the original official solution. The fact that Apple poneChal offers competitive accessories but removes its own product, which seems a bit strange.
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Moreover, the timing of the whole situation comes at a time when information about problems is increasingly appearing Vision ProLast year's update with the M5 chip, according to available reports, did not bring a significant revival of customer interest. Apple poneThe device was priced at $3,499, and sales figures reportedly fell far short of initial expectations. According to supply chain sources, around 600,000 units have been sold so far. Vision ProAt the same time, there have been repeated reports of an exceptionally high rate of device returns, which were said to be higher than most other products. Applu. Many customers complained primarily about the high price, the weight of the headset, and the lack of content that would justify such a high investment.
In recent months, there has also been a lot of information suggesting that Apple is changing its priorities. After a weak reception Vision Pro part of the team that worked on the headset was to be disbanded. A number of employeesancwas moved to other projects and the former boss Vision Products Group Mike Rockwell takes over team leadership SiriAt the same time, there were reports of the cancellation of the cheaper headset Vision Air and the second generation Vision ProAccording to well-known analyst Ming-Chi Kuo, these projects were to be definitively terminated by the future CEO. Appby John Ternus. Apple is reportedly increasingly focusing on developing smart glasses with artificial intelligence that could compete with products from Meta, for example.
It is not yet possible to say with certainty that the end of sales of the travel case means aonec Vision Pro. It could just be a matter of clearing out inventory or optimizing the accessory offering. Still, it's hard to ignore the broader context. Weak sales, canceled projects, employee transfersancand now the gradual disappearance of accessories create an image of a product that may no longer be for Apple as important as it was a few years ago. If the current information is confirmed, it could turn out that Vision Pro was not the beginning of a new era of computing, as Apple originally hoped, but rather an expensive experiment that paved the way for future smart glasses. And these are now apparently the technology on which Apple is betting on much more than just himself Vision Pro.
It's probably not a secret if we know about it.