Apple At the beginning of the year, he made another of his typical silent purchases that seem like a no-brainer at first glance, but make a lot of sense in retrospect. This time, he acquired the Color.io project, which is run by developer Jonathan Ochmann. And if that name sounds familiar to you, you're not alone. Over the years, Color.io has built a solid reputation among photographers and filmmakers.
Color.io was a web-based tool focused on color grading, or advanced color adjustments. Its main strength was its combination of simplicity and very advanced capabilities. Users could work with their own color models, add a cinematic look, or fine-tune the atmosphere of images in detail. And it was this combination that made it a popular tool among creatives. However, at the end of last year, Ochmann announced that the service was ending. At the time, he indicated that he was heading to a company where he would be able to work on a larger scale. Today, we know that the company was Apple.
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Apple has been making similar acquisitions for a long time. It doesn't just buy technology, but mainly people and their know-how. In this case, there is a fairly clear use for it. The technology from Color.io could end up in Final Cut Pro or Pixelmator For where she would push the work with colors a bit further. And honestly, the area of video and photos is something where Apple The last few years have been quite stressful.
It's interesting, that Apple At the same time, it also bought computer vision startup PromptAI. The company developed an app called Seemour that could analyze camera images and recognize objects, people, and animals, which fits nicely into the broader trend around AI and image processing. If Color.io technology does indeed appear in its apps, it could be exactly the kind of improvement that professionals and everyday users will appreciate.
