It was supposed to be a hit that would change perceptions iPhone, howonec, however, is shaping up to be the biggest flop in recent years – if not the biggest in history. Apple. Of course, it cannot be about anything other than iPhone Air, which premiered last September alongside iPhone 17 and 17 Pro and although this is undoubtedly the most interesting model in terms of a kind of departure from the series, according to available information, it is difficult to find in stores the rest of the 17 series nestOkay. But where is the mistake?
That there are sales iPhone Air The poor state of affairs is clear not only thanks to reports from many analysts, but also thanks to the really big promotions in which this model appears. At the end of last year, it was already possible to get it from authorized dealers. Apple sellers whose pricing is partly controlled by Apple, for less than 23,000 CZK, while now it can be found for even less than 20,000 CZK. This is undoubtedly an admission of huge disinterest, because discounts on current generations iPhone they are usually both sporadic and very low. And it is logical, since they sell well even at full price. But in my opinion, this is not the case here for several reasons.
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It seems to me that failure iPhone Air It consists of two levels, one of which is Apple and the second one is for the customers. As for the Californian giant, in my opinion, they set a fairly high price for the phone right from the start, but most importantly, they didn't make it technologically very interesting. Please don't understand me as saying that I want to iPhone Air somehow criticize it, because I definitely don't want to and I myself am really excited about it every time I hold it in my hand because of its incredible thinness, but as it turns out, it is only exceptional in this respect nestachi.
Apple subordinated more or less everything to the thin body, which was logically reflected in the equipment that simply gave users nestIn my opinion, relatively little was enough and everything could have been different – for example, the installation of a second rear camera, a different type of battery ensuring longer battery life, or simply “something” that would convince people that this piece is worth the high price they pay for it. Apple at first he charged, sense. Because, let's face it, just being nice may not be enough and, as it turns out here, evidently not even nestAll the more so when you are by my side iPhone Air arrived very well equipped and at the same time significantly cheaper iPhone 17, which has been a sales hit practically from the very beginning.
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However, there is also the other side of the coin, which iPhone Air does not play into the cards and in my opinion this is definitely the conservatism of users who simply do not want to experiment, but prefer to reach for something they have been used to for years and know that although the given thing will probably not completely excite them, it will not disappoint them in the end. At the same time, it seems to me that an awful lot of people always reach for the best to a certain extent blindly, even though it is completely useless to them at the end of the day, because they do not use the potential of the given product even remotely (typically all three rear cameras on iPhone Pro and so on). When one thinks about it even more, one suddenly realizes that Apple In other words, it didn't make it clear to customers why one should buy it instead of the basic one. iPhone 17 or older iPhone 17 Pro.
That's what could have happened in the end. iPhone Air, which was not entirely attractive to the masses right from the start due to its higher price, to stomp it even further into the ground and make it a phone that, just a few months after its premiere, is being sold new for only two-thirds of its original price. Of course, I realize that blaming customers for that iPhone Air failed is utter stupidity, because at the end of the day it's just Apple, who decided on the equipment and thus directly influenced whether the given model could attract attention or not. And the recipe he prepared for it this time is obviously not to the liking of too many people.
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Personally, I am therefore extremely curious about what awaits iPhone Air future. Some sources describe it as just a one-year experiment and preparation for the arrival of flexible iPhone, which was not even supposed to interest the store. However, others see it in the portfolio Applu in the coming years with various improvements. If it is true that we have a few more generations in the future iPhone Air, then I believe that they Apple will fundamentally learn from the mistakes of the first generation and create a phone that will suddenly make much more sense in the new version and will therefore have the potential to appeal to everyone. I almost want to say that if a model can iPhone really surprise a lot in the coming years, then it's Air and that's precisely because he has, as the saying goes, a knife to his throat. And he's only on Applewhether it can create it in a way that will convince even conservative users that it makes sense to come out of their shell and give it a tryancand something else.
Yes, I agree, price vs. equipment. I switched from PRO and I'm with Air satisfied. I could easily have bought a flag, it was about money. But what's important is that the shares are rising, that's what's going on here
I am from Air excited every day. Thanks to that sales failure, I'm really the only one in my area who has it, and that's the best thing - I never wanted a mass-market phone. It's an untested, powerful phone that everyone is probably afraid to take a risk on and still expensive for some Android users. I'm enjoying it :)
:D so you have a phone with poor endurance, 1 lens, weaker performance, worse heat dissipation just because you're the only one around who has one? :D so that's something to think about yourself :D pablb general
Did you read the specs? Probably not if you're paying for nonsense. It has the processor from the pro model plus adds 12gb ram and 256gb storage, a 120hz display and the battery life is the same as last year's 16pro, so find out about that first and then write nonsense.
The price was the main killer, along with the lack of multiple cameras.
A thin phone that isn't thin sells poorly? That's shocking.
Apple simply finds that people don't believe everything in marketing and notice that it is Air with 11,3 millimeters, double the stated 5,6mm.
I have been the owner for about half a year AIR, I switched from the 16 Pro when it first appeared on sale for 25K. (It didn't make sense to me for 30). I found that the 2 main disadvantages don't limit me at all for my photography and white-collar life (constantly somewhere near a power source - moreover, the 16 Pro had about the same endurance after a year of use). On the contrary, I enjoy the lightness and thinness not only in my pocket, even after half a year I sometimes enjoy the wow effect of how it feels in the hand. I wouldn't change.
But it sells more than mini or plus no one will write here anymore. The main thing is to make the article a sensation that will get as many clicks as possible. The classic level of this website
And what difference would it make to the content of the article if it sold more or less? At the end of the day, it doesn't matter. The point is that Apple has clearly failed with the biggest mobile experiment in years.
What does "at the end of the day" mean anyway? I'll mention in the article that the author got carried away and probably watched some courtroom documentary on Netflix. But can't we just write back to the commenter that it ultimately has no impact on the topic of the article?
Yeah, and what is success? If it sells more than mini and plus, it's a success considering the starting price of 30k...
I would have liked a little less battery life (maybe 10-30 percent), I could have survived a little less performance, but that one camera killed it for me. The weight and thickness are great, but I have the Pro and the three cameras just suit me better and even though it's a terrible brick, it's better for me than Air.
A study published online showed that 95% of people only use the one lens that is on the IP. air and the remaining two lenses on the dash are lying idle. Iphone air It's a designer phone, if they add another photo etc. it won't be the same anymore. The Zactech 20 they're selling now is the buy of the year for me.
I said this long before the release. Design won't save everything. Equipment like in iphone 16e. One lens low endurance and recently ios in such a catastrophic state, but most importantly I have an emoji. I have almost everything at home from apple. So I don't care about the hate that I'm an Android user. I like this brand, but sometimes it doesn't look good. That's all for now.onec report.
Thanks for the flop. I bought it for 17 thousand new thanks to that.
"I am extremely interesting" is a particularly successful journalistic tie-in.
I am extremely curious. Or I am extremely interested.