Tim Cook has a new favorite phrase. It's called Visual Intelligence and if you watch his latest performance closely, you might realize that this is not just another marketing phrase around Apple Intelligence, but rather a hint of where he wants to go Apple to head in the coming years.
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Visual popularity Intelligence at Tim's Cookand reporter Mark Gurman from Bloombergwho, based on information from his sources, believes that this may ultimately be the last big thing (or quite possibly the main thing overall) that will happen in a row Cook v Applu will leave. This is despite the fact that today Visual Intelligence although for more complex queries it relies on ChatGPT od OpenAI or Google services, but Apple At the same time, it is quietly building its own visual models, which is important for the future. Applu key.
Cook moreover, during the last call with investors, Visual indicated Intelligence for one of the most popular features Apple IntelligenceAt an internal meeting, he then recalled that Apple has a huge advantage of over 2,5 billion active devices. In other words, if a company can get its visual models onto that base, it has a winner.
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It indicates Cook big plans for the future?
This is not the first time that Cook talking about a certain area before entering it Apple really come into its own. In 2013, he spoke openly about sensors and health. A year later, he came Apple WatchWe saw a similar scenario with augmented reality before the advent of Apple Vision ProNow then in relation to Visual Intelligence It talks about a number of hardware innovations that would take its usability to a new level.
The first swallow should be AirPods with cameras that could arrive as early as the end of 2026. The cameras on them are not supposed to be for taking pictures, but to Apple Intelligence "saw" the world around you. Even low resolution or infrared sensors should be enough for the system to be able to analyze the surroundings and react in real time. A similar principle is to be offered by the upcoming AI pin or pendant that you attach to your clothes. It should also be equipped with a camera. The usability of these products could then be quite simple - for example, identifying food on a plate, contextual navigation such as "turn at a red sign" instead of strict meters, or reminders when the system sees something important.
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Whether we will actually see something similar, we can of course only guess for now. Minicamera aturation to AirOf course, pods are not a trivial task and Apple already struggling with the development of a new generation Siri and its contextual capabilities. Nevertheless, the direction seems clear. Visual Intelligence it's not just a feature on the iPhone, but the foundation of a new generation of wearables. And if history is any indication, when Tim Cook starts repeating a certain topic too often, it usually means something is up.
