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Ferrari has revealed not only the name of its first all-electric model, which willoneThe name Ferrari Luce was revealed, but its complete interior was also revealed. It was designed by one of the most famous and successful designers of all time, Sir Jony IveThe man behind the company's iconic projects Apple and until 2019 he worked there as chief designer, now he has created something completely unique. Product lovers Apple, especially the iPhone, will feel right at home in the new Ferrari Luce – especially if they still remember the skeuomorphism fondly.
It is precisely skeuomorphism that Apple used it since the first iPhone, that is, since the first iOS (then iPhone OS), until 2013, when it was replaced by the so-called flat design. Skeumorphism is based on the principle of converting elements from the real world into digital form while preserving their real visual properties. At first glance, the entire interior of the Ferrari Luce is based on this principle. Although all the alarms are digital, they look analog and it must be admitted that Jony Ive Here he once again presented his masterpiece.
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Ferrari said in a press release on the occasion of the presentation of the car's interior: "Each part has been designed and engineered with the same level of attention and precision - quietly, purposefully and functionally. Everything fits together seamlessly, creating a unified aesthetic and functional whole that preserves and enhances the emotional excitement of driving a Ferrari. This holistic approach is guided by extraordinary care and purposefully shaped by some of the most influential figures in technological design."
Sir himself Jony Ive then he added, "Everything is based on functionality. It's not stylized or ornate, because those elements are distracting and have no long-term value."
In addition to interior details and the revelation of what Jony Ive has worked on in recent years, we also know that the car will be powered by four synchronous permanent magnet electric motors. Similar technology is used in Formula 1. MaxMaximum power will exceed a thousand horsepower, the car can accelerate from zero to 100 km/h in 2,5 seconds, and the top speed will be electronically limited to 310 km/h.
The middle display with the handle looks rather tacky, but otherwise it works surprisingly well. The beautiful retro steering wheel and the combination of analog and digital is great, I wish others would take an example from it and not just display display display everywhere.
Great for me. You can see in the interior how Apple changed since the time of Ivo and how it is currently lacking...
I'm also annoyed that I'll have to break the piggy bank :(