Apple has once again launched its traditional New Year's sale in Japan, and as usual, it's not just about ordinary discounts. This year's New Year Sale, in addition to gift cards worth up to 38,000 yen, also brings a rather stylish bonus in the form of a limited edition AirA tag that customers will receive for free with selected iPhones.
The event runs from January 2nd to 5th and covers a wide range of ports.folio products, i.e. on iPhone, Mac, iPad, Apple Watch, AirPods and selected accessories. But the most attention was logically earned by the special AirTag that Apple offers it as a gift with some iPhone models. As for the "celebratory" AirThis tag is not just any tag. It is engraved with the motif of Daruma, a traditional Japanese symbol of happiness, perseverance and fulfilled wishes. Apple In addition, it points out that this is a truly limited edition, with only 65,000 pieces available in total and being distributed on a "first come, first served" basis.
Next to AirTagu offers Apple and classic gift cards, similar to the well-known Back to School event in other countries. Their value varies depending on the product purchased. When purchasing an iPhone, customers can get a card worth up to 12,000 yen, and for Macs it is even up to 38,000 yen. iPads are eligible for gift cards of up to 15,000 yen, Apple Watch up to 8,000 yen and AirPods up to 12,000 yen. Accessories weren't forgotten either. Featured products such as Apple TV 4K, Homepod, Magic Keyboard and more, are part of the promotion with a gift card worth up to 8,000 yen. The full terms and conditions of the entire New Year offer are now available on the official Japanese online store Appyou.
Japanese New Year Apple Store so they show again that Apple knows how to perceive the holidays a little differently than the rest of the world. And limited AirA tag with a traditional motif is exactly the type of trinket that turns an ordinary promotional event into a collector's item.
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