Press Release: CYBEX opens its first flagship store in New Yorkua strengthens its position in the American market. The new store is located on prestigious Greene Street in the heart of SoHo and provides the brand with a strategic base in one of the most influential fashion and retail centers in the world. The grand opening attracted prominent personalities including rapperky Cardi B, which demonstrates the brand's growing global visibility.
The new store, measuring 214 square meters, presents a complete portfolio of CYBEX products – from strollers and car seats to carriers, accessories and home solutions. It also includes a VIP zone for individual advice and premium customer service. The store also showcases the brand’s long-standing design collaborations, including with Jeremy Scott, and highlights innovations based on the DSF philosophy – the fusion of design, safety and functionality, key values that make everyday life easier “for all the people of tomorrow”.
"After opening flagship stores in Prague, Tokyo, Amsterdam and Paris, New York a natural next step. This city is a global center of culture, fashion and design – and the ideal home for CYBEX. Parents and families in New YorkThey have a sense of style, quality and innovation, which are the values that our brand stands for. I am proud to bring CYBEX to one of the most vibrant cities in the world, where our products fit perfectly into the rhythm of modern family life,"explains CYBEX founder, Martin Poš.
The store’s interior blends the CYBEX brand aesthetic with the architecture of New York’s SoHa. Steel columns reference the neighborhood’s historic cast-iron buildings, while a warm monochromatic palette and gold accents create an elegant, timeless environment. The play of light reflections in the glass and steel references the vibrant energy of the streets outside. The space is designed to foster a calm and inspiring customer experience as well as the presentation of designer products.
The grand opening confirmed that the brand is attracting strong attention not only among parents, but also in the fashion and media world. The participation of rapperky Cardi B gave the entire event a global reach and at the same time underlined CYBEX's ambition to be a leader in a segment that combines premium design with a modern lifestyle.
Gallery
Except New YorkOn November 27, CYBEX also opened its first flagship store in Berlin, at the prestigious address of Kurfürstendamm 62 in the historic Charlottenburg district. The new 432 square meter store expands the international network of flagship stores, which also includes Prague, Tokyo, Amsterdam and Paris. The interior works with a neutral palette, strong pop art elements and authentic historical details. For more information visit www.cybex-online.com.
Gallery
