When Apple introduced to the world this fall iPhone Air, many expected sales miracles from it. But as the first weeks on the secondhand market (i.e. the market for used phones) show, reality is starting to develop completely differently. New data from SellCell uncompromisingly shows that iPhone Air It loses value the fastest of all iPhones in recent years.
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The analysis, which tracked the first ten weeks of the launch, compared the current buyback prices of more than forty US buyback companies with the original price of each model. All units were rated as “in good condition” to ensure fairness across the range. And the differences between iPhonem 17 a iPhonem Air turned out to be bigger than anyone expected.
Just to give you an idea, a number iPhone 17 is holding an average price drop of around 34,6% after ten weeks, which is even better than last year's result iPhone 16 (39%). Also doing very well iPhone 15 with its 31,9%, which still remains the most resistant model to price drops in recent cycles. However, it is also holding up solidly iPhone 14 with a decrease of 36,6%.
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iPhone Air but it is far from that lucky. It falls by 44,3% on average, with some configurations even approaching the 48% mark. The 1TB model fared the worst, which SellCell calls the weakest device in the entire database. Just for fun, analysts last recorded similarly poor results for the iPhone 14 Plus or some configurations of the iPhone 13 mini in the year 2022.
The difference between the Pro segment and Air So it's abysmal. 256GB is the best iPhone 17 Pro Max, which lost only 26,1%, and not even the 512GB Pro version Max did not exceed 30%. The entire Pro series is kept below the 40% mark, which clearly shows that there is still significant interest in them on the secondary market. Regular iPhone 17 falls between 32,9% and 40,8%, in the range that corresponds to past generations. iPhone Air is at the very bottom of the rankings. And what's even more interesting is that while iPhone 17 declines stabilize around week 10, Air It continues to decline. According to SellCell, this may also indicate longer-term uncertainty about how this model will perform in second-hand dealer offerings.
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There is therefore no doubt that it has iPhone Air has had one of the weakest starts in history in terms of value retention. And if this trend doesn't change, it will be for Apple unpleasant signal that ultrathin and light iPhone It is heavily unwanted, both new and used.
It's probably time to change the people in charge in the marketing department...
I think you didn't understand what it's like. Air In my opinion, it is a test mobile phone before flipem. Which will most likely be constructed as two Airy with a joint.
If on Air let's look at it from a different perspective, Air It's like a creation of Jobs. And it turns out that those who called for this approach to products are wrong.
They probably have some other iPhones at Alza Air. There they keep the price the same since the show 😂
That's what happens when you only read the headlines. Try the article, maybe you'll get the idea 😉
The price was not successful.
Air It is a very interesting piece of technology, but it has so many compromises compared to the Pro and the basic 17 that it is indefensible to ask for it only 3,000 less than for the PRO itself. If it was selling for 25K, it could be a different story.
The price is acceptable, but there aren't enough "compromises". It's still a heavy, big and, despite marketing lies, a thick (11,3mm) brick. I don't mind the smaller battery, the missing camera, the lower processor performance and similar nonsense, and the price isn't really a factor either. On the contrary, the dimensions of current phones are such a big problem for me that they have had an increasingly greater influence when choosing the last few.
Aby Air it made sense so miniHe must at least get rid of his hump, lose about 20 grams (to make the difference between Air and the base model is noticeable even outside of the comparison of parameters) and ideally reduce the diagonal a little.
No further reduction is possible. Current size AirIt is just the right size to fit the largest battery possible, and even then it's on the edge. If it were smaller and without a hump, the battery would have to be smaller, and that wouldn't make sense in terms of battery life.
If the battery life is not evaluated by reviewers but by the target user of a small, lightweight phone, it will not be a problem to reduce the battery life.
Without any restrictions (I make calls, read emails, do banking, send messages in "ketcals", when there is nothing better to do, I browse the internet, listen to Spotify, sometimes use navigation...) I iPhone 16 consumes about 40% of the battery per day, while reviewers usually don't last a day... I don't know if it can be calculated exactly like this, but 40% of the battery iPhone 16 is about 1424mAh which I use daily, if a really small and light phone had 2000mAh I wouldn't have a problem with that.