Artificial intelligence has become one of the main technological trends of recent years. However, along with its development, the issue of privacy protection is increasingly being discussed. Apple has long emphasized that user privacy is essential to it. How does it fulfill this principle in the case of its own AI functions, referred to as Apple Intelligence?
You could be interested in
AI right on the device
One of the key elements of how Apple protects users' privacy, is use of local modelsThis means that some of the AI features run directly on the user's device - for example, on an iPhone, iPad or Mac. The data is then does not need to be sent to a remote server and remain on the device. However, this approach requires sufficient computing power. Therefore, AI features are only available on newer devices, such as iPhone 15 Pro, iPhone 16 and devices with the M1 series chip and later. These are the only ones that meet the requirements for miniAt least 8 GB of unified memory is required to run models. Functions such as notification summarization or creating custom emoji (Genmoji) are done purely locally, without the need to send personal data outside the device.
Gallery
Performance in cloudwith an emphasis on privacy
For some more demanding tasks, it uses Apple solution Private Cloud Compute. It is about cloudelectronic processing, designed to ensure a high standard of data protection. Apple declares that this system does not store personal data and is designed so that neither the company itself nor a potential attacker has access to this data. At the same time Apple It publishes software images of the system so that independent researchers can verify its operation. Transparency and the possibility of external control are therefore part of the overall approach to privacy protection.
Integration ChatGPT
Apple at the same allows connection to the service ChatGPT from OpenAI. However, this integration works differently than when used directly. ChatGPT – no data is sent without the user's explicit consent, Apple at the same time ensures that OpenAI it does not store data or use it for model training. Apple also uses the so-called Zero Data Retention API, which means that the request is processed without data retention. This also applies to cases where other platforms may be forced to retain data due to court decisions.
Apple is trying to combine technological advancements with privacy protection when implementing artificial intelligence features. To do this, it uses a combination of local processing, secure cloudand clearly defined rules for cooperation with third parties. Although its AI functions are currently only available on a limited number of devices, the approach to data processing represents one of the most thoughtful models within the current technological offering.
