While in the past, leadership was Applu relatively constant and changes in management positions occurred primarily due to retirements or transfers to other companies, the last few months have been the exact opposite. It is not so long ago that problems with the development of smarter Siri and better features Apple Intelligence have launched an avalanche of personnel transfers with the aim of securing a better future for the project. Whether this will happen or not, only time will tell, but one thing is clear now - once the personnel earthquake starts, it is hard to stop, which is what is happening now.
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Changes are taking place specifically in the division Apple Music, which is expanding with new executives. Oliver Schusser remains in the top position, but he has new manager Rachel Newman at his side, along with Ole Obermann. The aim of the management expansion Apple Music should then be a simple relief for Schusser, who last year was given the responsibility of, among other things, a business and sports initiative in Apple TV+ or overseeing the Beats brand. It is therefore possible that Oliver was unable to devote himself to all his tasks as he had hoped. Apple represented, which is why he has now decided to provide him with additional "hands".
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According to the agency's reports, there is also a significant strengthening Bloomberg take place in a division dedicated to monitoring global issues, which aims to adjust the company's strategy based on what is happening in the world. Until now, this division has been primarily focused on events in the US, but now it is reportedly to give high priority to events in Asia and Europe, which should make it Apple able to react quickly de facto to anything that happens in the world. Accordingly, it should be able to react to all matters outside the US more quickly than before. How are personnel changes at Applu will show, but of course we can only guess for now.
