Press Release: LG Electronics (LG), the world's best-selling OLED TV brand, is introducing its OLED evo 2025 series to the Czech market, which will offer a range of advanced TVs, including the world's first truly wireless OLED evo M5 model and the elegant OLED evo G5. The latest OLED evo models, which are powered by the latest LG α (Alpha) 11 AI Gen2 processor1, represent unparalleled OLED picture quality with perfect black, exceptional brightness and advanced processing capabilities. With AI-based personalization, LG OLED evo offers a tailored experience for each user and represents the pinnacle of OLED innovation. The new LG OLED evo TVs will be gradually introduced to the Czech market in popular sizes up to 97 inches.
LG Brightness Booster Ultimate
The latest LG OLED evo TVs feature LG's improved Brightness Booster Ultimate technology, which refines the light control architecture and brightness enhancement algorithms to achieve three times higher brightness.2 than conventional OLED models. This significant increase brings fine details into sharp focus across a range of brightness levels, resulting in a more vivid and realistic viewing experience for digital content.
Perfect Black. Perfect Color
The technologies used in LG OLED evo TVs refine every detail with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vivid and accurate colors. The advanced OLED displays used in LG TVs have been certified by UL Solutions as “Perfect Black”, “Perfect Color” and are certified by Intertek for 100% color fidelity. The new LG OLED evo TVs also boast fast stabilization of brightness and color temperature, earning them the TÜV Rheinland “Fast Stability with Picture Quality” certification.3 This guarantees users exceptional picture quality immediately after turning on the TV.
Film Maker Mode
LG's latest OLED evo 4K TVs support Filmmaker Mode® with ambient light compensation4, an advanced version of Filmmaker Mode developed in collaboration with the creative filmmaking community. This feature accurately detects the lighting conditions of the environment in which the film is being played and automatically adjusts the picture settings to preserve the filmmaker's original intent, delivering a truly cinematic experience in a variety of lighting conditions.
Alpha 11 AI Gen2
The new LG OLED evo TVs are equipped with the advanced Alpha 11 AI Gen2 processor, delivering enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution, low-quality images, upscaling them to higher resolution with pixel-level precision for a more natural and sharper picture. Dynamic Tone Mapphing Professional Additionally, it offers professional creators expert-level control over HDR10 content, enabling precise image adjustment and tuning for accurate color and detail in all viewing environments.
AI SoundPro
The impressive picture is complemented by AI Sound Pro, which delivers rich, immersive sound with virtual 11.1.2-channel surround sound and adjusts tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s latest OLED TVs boast AI-powered features that understand and adapt to individual sound and visual preferences. By analyzing more than 1,6 billion picture settings and 40 million sound profiles, AI Picture/Sound Wizard tailors sound and visual modes to each user, ensuring a truly personalized entertainment experience. These AI-driven features represent a new level of innovation in smart TVs and make the 2025 OLED evo models the most intuitive and user-friendly TVs on the market.
Artificial intelligence for perfect personalization of settings
The user experience is further enhanced thanks to maxUltimate personalization that starts the moment you turn on your TV, thanks to the AI-powered remote. AI Welcome greets you by name and provides personalized recommendations based on your preferences and viewing habits, while AI Voice ID enhances convenience by recognizing individual voices, automatically switching profiles, and providing content suggestions that match your personal taste. Finding content on the latest LG OLED evo TVs has never been easier, with AI Search6 uses a large language model (LLM) to understand the context of the conversation and reveal the subtle intentions of the user. Access to the service Microsoft Copilot further streamlines the process, enabling users to efficiently search and organize complex information using contextual cues. For an even smoother and more engaging AI experience ChatThe bot proactively identifies potential user issues and offers timely and effective solutions. Generative Image Gallery7 Additionally, it allows users to create their own backgrounds using voice commands, adding a personal and creative touch to browsing.
WebOS with five years of update support
The user-friendly webOS interface of LG OLED evo Smart TVs provides a personalized and simplified experience for easier access to content and settings. The new home screen is faster, more convenient and increasingly personalized with an improved user interface and categories. In addition, webOS now supports multi-platform integration with Home A hub that seamlessly connects to multiple ecosystems, ThinQ and Google Home to control various IoT devices. By combining these versatile ecosystems and expanding cross-platform capabilities, LG’s latest smart TVs can effortlessly manage and control their smart home ecosystem through a single, intuitive interface. The webOS Re:New program, which extends benefits beyond the initial purchase, allows LG smart TV owners to enjoy the most advanced TV experience for the next five years.
LG for gamers
LG's latest OLED evo TVs continue their reputation as the best choice for gamers, boasting a host of gaming-friendly features, including the industry's first 4K 165Hz variable refresh rate (VRR)5, NVIDIA® G-SYNC® and AMD FreeSync Premium certified. OLED evo models enhance gaming with tear-free, stutter-free, miniWith low input lag and up to 165 fps, OLED evo TVs are the first to receive VESA's ClearMR 10000 certification, ensuring flawless motion and a smooth experience even in fast-paced action scenes.
LG Gaming Portal
The LG Gaming Portal, now available on select LG TV models, serves as a central guide to gaming options, making it easy to discover new games and enjoy your favorite titles. Thanks to collaborations with leading cloudwith gaming services like NVIDIA GeForce NOW, Amazon Luna, Boosteroid, Blacknut and especially Xbox Cloud, as well as native games for webOS apps, LG offers a diverse selection of games across a variety of genres.
Free access to Xbox Game Pass Ultimate games
LG will be offering an exclusive promotion to mark the launch of the service. When purchasing any of the new products for 2025, the customer will receive a subscription to Xbox Game Pass Ultimate for 12 months in the case of purchasing LG OLED and 6 months in the case of LG QNED models. The offer starts on May 5 and ends in July 2025, or while supplies last. The promotion will be available at selected retailers.
Wireless audio and video transmission
LG also plans to introduce the first-ever OLED TV capable of wireless audio and video transmission to the Czech market, which will change the home entertainment experience thanks to its unparalleled audiovisual performance. As the world's first truly wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz8 without lag or loss of picture and sound quality. With NVIDIA G-SYNC® certification, this wireless OLED TV ensures a tear-free and stutter-free gaming experience, even during fast-paced action in 4K 144Hz resolution.
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