It's almost unbelievable, but Apple TV+ is celebrating its fifth anniversary this year. Despite successes such as the series Ted Lasso and the film Napoleon, the streaming platform Applu has been struggling with a lack of viewers for a long time. And according to producer Alex Berger, who Apple created the series La Maison, it's clear why: Apple He's said to be great at selling iPhones, but he's a complete failure at marketing his TV series. At least in his opinion.
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In an interview with Variety, Berger said at the address Appspecifically this: "Marketing is the key to the success of the series. Apple is probably the best marketer in the world when it comes to iPhones, but the worst when it comes to television.” And he continued in rather sharp phrases. He said he had personally seen that even though La Maison was successful in France,ancii and elsewhere in Europe, Apple he practically did not promote it at all. "We were absolutely crazy about it.,” the producer recalled in an interview.
If you are wondering why the producer decided to... Applem cooperate, the answer to this question is quite simple – an effort to improve the position of European projects in Apple TV+, and therefore overall App"We hoped this would change the approach Appto European projects,” Berger specifically said, adding that Apple had in Europe minimum's experience and La Maison was supposed to be a breakthrough. Instead, he experienced a great disappointment, which largely explains why so many great shows on Apple TV+ remains forever unseen.
