Introduction MacBooku Air with the M4 chip in March this year meant for Apple a major boost – according to the latest report from Counterpoint Research, the Californian giant recorded the fastest growth among all computer manufacturers in the first quarter of 2025.
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However, this success may only have a short-term effect. There is still the risk of new tariffs hanging in the air, which could slow down the entire industry in the coming months. Either way, if you MacBook Air The M4 is tempting, you can buy it through iBusiness Thein.
M4 MacBook Air: An evolution that appealed to the masses
Although the new MacBook Air with chip Apple The M4 was not met with enthusiasm due to revolutionary innovations, reviewers agree: it is ideal Mac pro most users. At a relatively affordable price, it offers excellent performance, long battery life, advanced AI support, and a sleek design - all of which make it the perfect reason to upgrade from Intel-based models that Apple is gradually leaving.
Rapid growth
While the global PC market recorded a year-on-year growth of 1% in Q2025 6,7 (to 61,4 million units), Apple shot up to 17% growth. Such a jump surpassed all the competition - only Lenovo was able to keep up with double-digit growth of 11%. According Counterpoint Research reports behind growth Applu stands out above all for introducing a new generation MacBookThe M4 chip and the growing demand for AI-enabled computers. In addition, the market in general has tried to pre-stock in some way due to concerns about planned US tariffs.
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The impact on market share is still modest
Despite strong growth, the impact on overall market share remains Applu is relatively small – its share rose from 9% to 10%. This is due to the fact that sales grew across the entire industry in the first quarter. However, Apple has managed to take the lead thanks to clever timing of new product launches. However, the report also warns that the current surge in demand may be just a blip that will soon subside. As inventories stabilize, growth could slow – especially if new US tariffs are imposed on technologies manufactured outside the US.
So far Apple managed to avoid the greater impact of Trump's tariff measures. The exclusion of laptops from the current tariffs has given manufacturers at least temporary peace. However, new tariffs are threatened, including on microchips and other electronic components.onenty, which could be imposed as early as the second quarter. In addition, the current development has included news of tariffs on solar panels from Southeast Asia, which only underlines the unpredictability of the current US adminilosses.
Although the outlook for the coming period remains uncertain, Apple confirmed that it has a strong position and is able to adapt to changing conditions. It is likely that if the new tariffs are indeed implemented, the company will look for alternative production strategies – for example, moving part of its production outside of China or focusing more on the domestic market.
