When the popular Chinese app CapCut disappeared from the US market this year App The store – and with it, TikTok for a short time – left a rather unpleasant void in the creative world. A void that Instagram itself decided to fill. A few hours ago, it officially introduced Edits, its own video editing app, which is supposed to be a new tool for everyone who creates content for social networks.
He worked on the development of Edits Instagram for several months. The first mentions of the upcoming application appeared almost immediately after CapCut was released. App The store has been downloaded, but it is only now ready for real operation. And it seems that this is not a semi-finished product. Edits will offer a complete set of tools for filming, editing and adding effects, including those powered by artificial intelligence - such as animations or video clippings. In addition, creators will get a clear project management, a place to store ideas and an inspirational feed with an overview of the performance of individual Reels.
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The app is built to be used not only for Instagram, but also for TikTok and other platforms. Instagram knows that content creators often work across social networks - and Edits wants to be a new essential tool for them.
According to Instagram, the application was developed in close collaboration with the community of creators to ensure that the resulting tool meets their real needs. And this is also evident in the user interface – it is clear, agile and at first glance optimized for fast and efficient work. But Instagram is not stopping there. In the future, it is preparing an even wider set of features, including working with keyframes, collaborative editing, new text animations, fonts, voice effects and AI modifications. If these new features arrive in the foreseeable future, Edits can be a full-fledged replacement for CapCut – and maybe even something more.
