Apple showed off a new ad for the Clean feature, which is part of the package Apple IntelligenceThe feature is designed to allow users to easily remove distracting objects from the background of photos. And as the ad itself shows, its use can be quite funny in some cases.
The short spot stars a man who confidently shakes himself in front of the mirror while his partner takes a photo of him. iPhone. But when he later reviews the images, he realizes that the woman appeared in the mirror's reflection, so he simply reaches for the Clean Up tool, which removes her from the photos in no time. The result? Perfect images in which he - and only he - is the center of the universe.
Apple This video highlights how easy it is to use this feature. Just a few taps and the unwanted elements are gone. However, the reality is a little less ideal. While the feature works surprisingly well, especially with simple backgrounds, in practice it sometimes happens that the result looks unnatural or digitally blurred. In other words – don't expect miracles every time.
It is also worth noting that Clean Up is only available on iPhonetea Apple Intelligence, specifically on models iPhone 15 Pro, iPhone 15 Pro Max and all versions of iPhone 16. Apple introduced it last year as part of iOS 18.1, and Clean Up was one of the first swallows of the new era of "smart iOS". Given that it is Apple Intelligence Still in its early stages, it's clear that features like Clean Up will improve over time, but they already show where mobile photography is headed - towards greater automation and simplicity, albeit with the occasional digital blur.
