Seznam.cz has decided to remind us again that it is more than just a weather and email site. And it did it in the best possible way – its most famous furry friend is once again in the lead role. The list dog is back in action after a while and in a new brand campaign shows that the internet can also be a home.
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The campaign with the eloquent title "On the Internet as at Home" was created under the direction of the Triad agency and produced by BareBear. And while we click through news, maps, or TV programs on the Internet every day, Seznam the dog subtly reminds us that the Seznam homepage is the place where it all begins.
"We wanted to show a slightly different view of the Seznam homepage – as a digital space that is familiar, convenient and, most importantly, useful to users. And who else would do this forstore"m should have been accompanied by a dog rather than Seznam," explains Marek Řípa, Senior Brand and Media Manager List.
The spot features everything that goes with a digital home – balls as symbols of Seznam's individual services, rugs as articles, and of course a dog who keeps an eye on everything. The result is nice, playful, but also sufficiently understandable even for those who only visit Seznam occasionally.
And that's exactly what the campaign is targeting. "Everyone uses our main page a little differently. Some daily, others once in a while. We would like to remind those less regular visitors that they can find everything they need on Seznam - from news to search to maps or recipes. And most importantly, that they can feel at home there," adds Řípa.
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The new campaign launched on April 14th and will gradually appear across television, online andstorem, radio, cinemas and outdoor advertising. The goal is clear – to remind you that even in the digital world there can be a place where we know it well. And if there is a dog running there, all the better.
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