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That it was from the side AppIs the introduction of the iPhone 16e, given its technical specifications, more of a blunder than a hit? But no! Data from the analytical company Counterpoint Research shows the exact opposite. Apple According to them, it became the largest mobile phone seller in the world in the first quarter of this year, gaining a great 19% share of the total smartphone market.

counterpoint smartphoneone sales q1 2025

According to analysts, the reason is clear - the success of the iPhone 16e launched in March, combined with sales success in developing markets, which at a low price iPhone responded very positively. Thanks to this, Applu managed to overtake Samsung, which managed to gain "only" 18% market share in the same period, despite launching its flagships there Galaxy S25. Xiaomi holds the third place with 14%, vivo has risen to fourth place and OPPO holds the fifth place. However, the second quarter for Apple It will definitely not be as good. No new mobile products will arrive in it and many Apple fans will slowly start to set their sights on September, when the iPhones 17 (Pro) will arrive. Therefore, they often postpone their purchases until the third quarter of the year so that they can buy the most up-to-date ones that will have Apple available at the moment. 

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