Instagram fans will soon be getting a very interesting new feature. Creators will now be able to lock their popular short Instagram Reels videos with a password to make them more difficult to access. This is exactly the feature that the first few users are currently testing, with more to follow in the coming weeks. The goal of the new feature is simple – to provide creators with rewards for active followers and encourage them to engage more with their content.
It is not yet clear when exactly the new feature will be launched, as is the question of how popular it will be among users. The fact is that Instagram is all about reach, and any locking will logically split it. On the other hand, if Instagram manages to connect this new feature, for example, with some kind of fee system in the style of platforms like OnlyFans and the like, where creators would provide one-time passwords, it could be a pretty interesting new feature that will take the usability of this platform to a new level.
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