Apple TV+ is a relatively young streaming platform that was launched in 2019 with the aim of competing with giants like Netflix, Amazon Prime Video and Disney+ have gained the attention of viewers and are praised by the company itself thanks to their exclusive focus on original content and ambitious productions. AppleBut how does TV+ really compare to the competition?
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With the release of the second season of the award-winning series Severancin January 2025 Apple recorded an increase in subscribers compared to previous months Apple TV+. According to the latest data from JustWatch, the share of Apple TV+ in the US streaming services market increased from 7% in the last quarter of 2024 to 8% in the first quarter of 2025. Although the growth was positive, it was not large enough to TV+ could fundamentally threaten the largest players in the market.
TV+ versus competition
According to JustWatch's report on the share of streaming platforms in the US for the first quarter of 2025, Apple TV+ with 8% still holds a position below most of the main competitors:
- Amazon Prime Video – 21%
- Netflix – 20%
- Max (HBO Max) – 13%
- Disney+ – 12%
- Hulu – 10%
- Apple TV+ – 8%
- Paramount+ – 7%
- Peacock – 2%
- Starz – 2%
- Other services – 5%
It is clear from these data that while Apple TV+ is growing, its market share remains relatively small compared to established platforms that have larger content libraries and longer histories in the market.
One of the main reasons for the slower growth of the TV+ platform is its focus exclusively on original content. While Netflix or Disney+ offer thousands of titles, including older movies and series, Apple TV+ has only around 300 titles. This strategy does produce high-quality productions that win prestigious awards (such as Oscar for the film "CODA" or an Emmy for "Ted Lasso"), but it also limits the library for viewers looking for a wide range of content.
Despite its success in terms of content quality, TV+ is still not a profitable service. According to a recent report Apple loses approximately $1 billion each year operating this platform. It is estimated that Apple TV+ has around 45 million subscribers worldwide, which is a solid number, but still falls short of the level of competing giants.
Apple's streaming platform continues to maintain its reputation as an exclusive and high-quality service, but the question remains whether this model will be sustainable in the long term in the fight against giant competitors who are betting on quantity and large franchises. Developments in the coming years will show whether Applu will manage to change this situation and move among the largest players on the market.
No wonder I'm a fan Apple products but after Netflix and other platforms canceled the series I was watching, whether because it is not available in the given country - for example, on vacation in Germany, what should I care? or because they simply sold the series somewhere else? This applies to a lot of Netflix, for example the series Pose, Lucifer... I stopped these platforms completely. And I prefer what is on the internet for free. - which are all these series that I watched. Just look at Google ;) Excuse me, but should I pay 1500 a month for several services and they dictate the rules when everything can be free? I feel sorry for the authors... It's just squeezing money out of people. I have no problem paying for a series so that I can watch it ANYTIME AND ANYWHERE in full HD quality. Let them have their own websites. But I have a problem paying for it when some swindler, which are these services, stop me halfway through the series because they decide to sell the license somewhere else or because I don't watch it on vacation. Long live free platforms where everything is available. And for free ;).
The problem is, that Apple tv either many people don't even know or have no idea that even without the device Apple can watch. Well, at least I often encounter it. As for the offer, it has been great lately in my opinion miniAt least as far as series are concerned.
I am looking at Apple TV on a Samsung TV :-)
Apple TVIn my opinion, + should also make content from itunes available in the subscription price store in the local language, similar to what Netflix does, which also has a lot of new and dubbed CZ/ SK movies. That's it Apple TV+ does not catch in our region.
I agree with the opinion.
We probably won't see that at Cock :)))) they just love us a lot))) especially when we pay cash ))))) and we pay for devices that can only do 65% of what the USA can do, even more than in the USA :)))))