If you are a fan of LEGO building sets, you have probably heard about the LEGO Insiders program. This loyalty system offers the opportunity to collect points, receive exclusive rewards and enjoy other benefits that ordinary customers simply do not enjoy. So how does this program work, what can you get and how to do it without spending unnecessary money? You will learn all this in the following lines.
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How does LEGO Insiders work?
LEGO Insiders is a loyalty program that replaces the older LEGO VIP. The principle is simple – for every spend in the official LEGO store (online and in-store) you collect points. These can then be exchanged for various rewards, whether it's discount vouchers, exclusive digital content or special limited sets.
Every one euro spent on LEGO Store will bring 7 points. For Czech customers, the point allocation is recalculated according to the current exchange rate, but in general, for every approx. 6 CZK spent at LEGO Store you get 1 point. The more you buy, the more points you get. In addition to classic purchases, there are also several ways to collect points completely free of charge.
How to get free LEGO Insiders rewards?
Don't feel like spending money, but would like to earn some rewards? LEGO Insiders offers several ways to earn points without making purchases:
- Register for the program – Just by logging into LEGO Insiders, you will automatically receive your first bonus points.
- Completing quizzes and surveys – LEGO regularly publishes short surveys and quizzes. You will receive free points for completing them.
- Scanning unique codes from manuals – If you have older or newly purchased LEGO sets at home, you can scan special codes from the instructions and get extra points. The great thing is that LEGO can be purchased anywhere – its origin has no effect on scanning.
- Sharing on social networks – From time to time, LEGO offers bonus points for sharing your builds on social media with certain hashtags.
- Participation in special events – LEGO sometimes launches promotions where you can earn bonus points, for example, for watching live streams or participating in special events.
What can you buy with the points you collect?
Once you have collected enough points, you can choose from a wide range of rewards. Some of the most popular include:
- Discount vouchers – You can exchange points for discount coupons for your next purchase of LEGO building sets.
- Exclusive digital content – For example, special posters, wallpapers or comics with a LEGO theme.
- Limited sets – From time to time, LEGO releases special sets that are not commonly available in stores.
- VIP experiences – Opportunity to get tickets to special LEGO events or even tours of LEGO factories.
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Is LEGO Insiders worth it?
If you are a regular LEGO customer, then definitely yes. The program not only offers the opportunity to get back some of the money you spent in the form of discounts, but also unique rewards that you would not otherwise receive. And even if you are not a regular shopper, you can collect a few dozen points for free and use them for digital rewards or smaller discounts. So if you have LEGO building sets at home, it is definitely worth checking their instructions for hidden codes and start collecting points today! Join the program you can register here.
Great LEGO kits (and more) at discounts can be purchased here
