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Unless you live on Mars, you probably noticed yesterday's CLA announcement that Donald Trump imposed on practically all countries in the world. Given that the new CLO is in many cases added to the CLEM that already applies to the given countries, the CLO for goods imported from China to the USA is, for example, up to 34% (when added to the previous tariff, up to 54%). China is the country in which Apple produces the vast majority of the world's iPhones. So what does this mean for the price iPhone in Europe and the world?

Fortunately, it's not as hot as it might seem at first glance. iPhones destined for the European market don't travel through the US, but go directly from China (or India/Vietnam) to a European warehouse. Apple, mostly conducted under Apple Ireland (Apple Distribution International). Apple therefore, it will not pay customs duties in the US unless the device physically enters the US. Therefore, it has no increased costs compared to the current situation in terms of customs duties.

Apple has a long-term tax-optimized structure. iPhones destined for the EU are invoiced and distributed through Apple in Ireland. Apple Ireland is responsible for importing, storing and selling within the EU. This means that goods, for example, go from Foxconn (China) by ship or air to the Netherlands or Ireland and are then distributed further across Europe.

However, what is really at risk is that Trump's tariffs will significantly increase costs. Appin the US. Phones and all other products sold in the US will be more expensive because of the tariffs. To Apple maintained margins, will have to increase price iPhone and other products in the USA, which will lead to the fact that, as it should Apple as usual, will increase prices worldwide. Even if we do not pay for the higher tariff directly, we will pay for it indirectly precisely because Apple will increase the price iPhone in the USA and then reflects this in the price iPhone in Europe and other markets. Apple may also want to move production from China to countries targeted by Trump's adminilosses have imposed lower tariffs. This may result in increased costs, which may be reflected in prices.

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