There and back again. These are the exact words of JRR Tolkien, which became iconic thanks to his book The Hobbit, or There and Back Again, that could describe the castling of logos and service names. MaxUntil relatively recently, it was HBO (Max), which later merged with the streaming service Discovery Plus to form the service Max. Original logo HBO Max was white and purple, the original HBO logo was black and white and Max he's betting on white and blue again. Well, he's been betting so far. Warner Bros. Discovery, under which streaming service Max falls, namely a few dozen hours ago it announced another logo change, which is strikingly reminiscent of the one used by the original HBO years ago.
New black and white logo Max will be deployed gradually in the coming months, according to a press release from Warner Bros. Discovery, with the goal being to completely replace the current white-and-blue variaThe owner of this streaming service did not announce the reasons for the logo change, but rumors are circulating that the similarity to the original HBO logo is intended to help users find the service. Max to connect with HBO, which was very popular in the past. Of course, only time will tell whether this will be possible - that is, if the logo does not change again.
It reminds me a lot of the design of the original HBO GO service, which was released before HBO MAXBlack and white definitely makes the most sense.