While December is the calm before the storm for most tech companies, Apple has chosen this month to surprise the tech world more than once over the years. Whether it was major products or entirely new categories of devices, December brought some important moments in Apple's history.
iMac Pro (2017)
One of the most significant announcements in December was without a doubt iMac Pro. This powerful desktop was first introduced in June 2017 at the WWDC conference, but did not go on sale until December 14 of the same year. It was the most powerful iMac ever Apple created until then, and was intended primarily for professionals in the field of graphics, animation and video production. Its elegant space gray design and the ability to configure up to an 18-core Intel Xeon processor set a new standard for desktop computers from Apple.
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AirPods Max (2020)
In December 2020 Apple has once again expanded its range of products, this time with premium wireless headphones AirPods Max. It was a surprise announcement that came on December 8, just a few weeks before Christmas. The headphones impressed with their top sound quality, spatial audio experience and luxurious design. It was aimed at the most demanding customers, which was also reflected in their price. Their availability at the end of the year has made them a popular gift for fans Apple ecosystem.
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Edition Apple Music Replay (2021)
Apple in December 2021, he launched his own version of the most listened to music chart - Apple Music Replay. This competitive move to the popular Spotify Wrapped allowed users to Apple Music recap of their music stats for the whole year. The feature was designed to boost user engagement and become one of the top Christmas themes within the digital ecosystem.
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Quiet product launches
December has become a month in Apple's history several times when the company without much hype started selling products that were announced earlier. For example, in December 2012 Apple began shipping its 27″ iMac, which was introduced in the fall. This approach, where products arrive on the market just before Christmas, is typical of Apple, because the company knows how to take advantage of the holiday shopping frenzy.
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Christmas campaigns and emotions
Apple in December, it regularly comes up with Christmas advertising campaigns that focus on emotions. One of the most memorable was the 2014 "The Song" commercial, which showed the connection between generations through music. These campaigns not only boost product sales, but also reinforce the brand's image as a creator of devices that connect people.
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AirPods (2016)
And we must not forget the very first AirPods! These revolutionary wireless headphones, which changed the audio technology market forever, were launched in December 2016. Initial skeptics of their design and technology soon turned into enthusiastic users, and AirPods became one of Apple's most successful products ever.
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