Company Apple helped the global tablet market grow in Q2024 XNUMX due to model updates iPad Pro a iPad AirIt is these innovations that contributed significantly to the increase in deliveries during the current quarter.
You could be interested in
In May this year, the company Apple made significant updates to its ranks iPad Air a iPad Pro, upgraded them to M2 and M4 chips and introduced a number of other innovations and changes. Now it seems that these upgrades have had an impact on the entire market. According to Counterpoint, the global tablet market saw year-on-year growth in shipments in the second quarter of 2024. Although it was a typically slow period, global shipments increased by about 15% compared to the second quarter of 2023. As for the company itself Apple, this was specifically a 14% increase in its own deliveries. Although the Cupertino company did not see the biggest year-on-year change among the manufacturers tracked, its market share meant that its growth still had a significant impact on the overall market.
Gallery
Since iPad sales growth was similar to overall market growth, the company had a 37% market share Apple the same as Q2 2023. It is likely that the lack of iPad updates in 2023, followed by some changes and the expectation of additional models in 2024, helped boost sales. "The return of market leaders to normal model release schedules signals an optimistic outlook for 2024," said research expert Kevin Lee. Other sellers also recorded increased growth, but with a much lower market share. Rival Samsung, for example, saw 16% year-on-year growth in shipments, but its market share stagnated at 20%. Huawei saw shipment growth of 49% year-on-year, increasing its market share from 6% to 7%. Lenovo also managed to increase shipments by 17%, but its 7% market share remained unchanged in the same period in 2023. Xiaomi saw a 92% increase in shipments in the quarter, doubling its market share from 3% to 6%. However, the group of other unknown vendors saw a 2% drop in shipments, which led to a decrease in the segment's share from 28% in 2Q2023 to 23% in 2024.
