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Company Apple At first, it faced criticism that it was lagging behind its competitors in terms of using generative artificial intelligence and language models. Then, various reports and speculations began to appear, suggesting that the Cupertino company was actually preparing the ground for something really big in this area, and the CEO is now promising the same. Applu Tim Cook.

Tim Cook it was said that Apple will make a breakthrough in the field of generative artificial intelligence this year. Cook’s latest comments about AI came during the company’s annual shareholder meeting Apple. This is the second such statement by the company's CEO Apple regarding major AI news from the company this month. A few weeks ago Cook promised that the company's artificial intelligence announcement Apple it will come later this year – probably at the June conference WWDC. Then the system will be introduced iOS 18, which, according to frequent information from Mark Gurman from the agency Bloomberg will focus on AI features.

iOS 18 Mock Feature Baubles

During the meeting, as expected, a shareholder proposal to issue a report on AI and ethics was voted down. Last fall, Apple briefly mentioned generative AI when introducing new text autocorrection and prediction features on its platforms. That Apple will enter the waters of artificial intelligence relatively long after companies like OpenAI, Microsoft or Google, is quite characteristic of the Cupertino company. AppAlthough there is nothing stopping him from really pulling out the trigger on a revolutionary AI project, some argue that Tim's strong words Cookand it was made more because shareholders simply wanted to hear it.

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