This week there were reports in the media that Apple has officially ended the development of its autonomous electric car. According to the latest reports, it looks like the whole project has been going down slow and slow, and it has Apple Car, which will never see the light of day, cost the Cupertino company quite dearly.
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According to a report in The New York The Times, which details the problems the project faced during development, spent the company Apple more than 10 billion dollars in the last ten years. Company Apple she first launched the project in 2014 and let it languish for more than a decade before calling it off for good earlier this week. Said money was spent on research and development, and thousands of company engineers worked on the project for a long time Apple and automotive experts. Some employeesancand companies Apple they are said to have suspected from the beginning that this venture was likely to fail, and instead of the codename "Project Titan" they sarcastically called it "The Titanic disaster".
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CEO of the company Apple Tim Cook Although he signed on to the project, members of the team involved in the car knew that its implementation would be almost impossible. An electric car with autonomous driving capabilities would have to cost at least $100 and would have very low margins and strong competition. Even though Apple supposedly dealt with Elonem Musk on the possible purchase of Tesla, the company decided that building its own car made more sense than trying to integrate Tesla into Applu. Already in 2014, Musk stated that with Applem "held talks" but said at the time that an acquisition appeared "highly unlikely".
Applu never managed to find a suitable leader for the project Apple CarThe project has had four different leaders and has been expanded and scaled back several times over the past 10 years. According to The New York The Times wasoneThe main reason for its failure is the fact that Apple simply was not able to develop the software and algorithms for a self-driving car. More than 2 employeesancThe people who worked on the car project will be redistributed, some joining other teams in the company. Apple and they will work on artificial intelligence and other technologies, some will unfortunately have to be laid off. Apple will take the knowledge from the car project and apply it to other devices, such as AirPods with AI-powered cameras, robotic assistants, and augmented reality.
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