When Apple for last year WWDC officially introduced its first AR/VR headset to the world Vision Pro, captivated the world not only with its functions, but also with its price. This is astronomical compared to competing headsets, although it is true that it is technically up to par Vision Pro significantly better. Even so, many apple growers Apple for setting the price of this news, they are criticizing hard, and they will probably criticize even more after the newly published survey of the research company Omdia.
Omdia focused specifically on the price of hardware componeof which it is Vision Pro assembled. So we emphasize again that the following lines will refer only to the PRICE OF PARTS, not the price of product development, the operating system for it and so on. According to the aforementioned company, they will only pay for parts for each Vision Pro Apple least 1542 dollars, that is, almost 2000 dollars less than what the headset sells for as such.
The most expensive piece Vision Pro are its 1,25" micro-OLED displays, which are used twice in it, one for each eye. The price of one of these displays, which is produced by Sony, is $228 - that is, for two Apple will pay $456. The second most expensive item is the M2 and R1 chips that power the headset. Unfortunately, however, Omdia does not state their price through the text published on CNBC.
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From the available data, we can nevertheless say that the material for Vision Pro will spend Apple proportionally less than the material for the latest iPhones 15 (Pro) – that is, of course, when compared to their selling price. For example iPhone 15 Pro Max is able to produce it for $558 while selling it for $1199. iPhone 15 is produced for $423, while it is sold for $799. However, it is worth adding that the price of the new generation of iPhones does not have to include many years of development, which was started de facto from scratch, and the contracting of completely new production contracts for computers.onedevices that have not been produced before and therefore factories must be adapted to them, and of course, the development of a brand new operating system is also required.
Underlined, summed up – price componeof which it is Vision Pro assembled, it may seem quite low compared to the selling price at first glance, but it is also necessary to take into account the fact that for this product he had to Apple solve a lot of things that iPhones or other products don't have to solve anymore, because they "just" follow on from the previous generation. As a result, it is therefore very likely that it has Apple significantly less money from each headset sold than what iPhones bring him in percentage terms.
So it is quite logical that the development of a completely new product costs money Apple more (and therefore wants it back) than the development of the iPhone, which has been on the market for 15 years and has looked more or less the same for 4 years.
… exactly. In addition, compare it with the price of the really competitive HoloLens from MS, if I'm not mistaken, the HoloLens still costs around 3.500 USD.
You were a little overslept, Minsheng Electronics has announced the price of the component already in October 2023 ;) approx. 35.000 CZK,
but Gurman points out the investment in product development (5 or more years, exactly how many is unknown) at the cost Applu 1 billion USD per year!
Apple he is actually poor and should sell products significantly more expensive!
"and he should sell the products significantly more expensive!"
Certainly not for me as a customer, but admit that in this light the price of 3500USD is not that exorbitant ;) It can be said that it is adequate to the sum of the prices of the component and investment in product development.
The price seems adequate to me, however… Developers of well-known applications are currently offering from Vision hands off, so hopefully they won't kill the product. I would Vision I would love to try it, but I would definitely return it within 14 days because I wouldn't use it. So at the moment it is aimed more at developers, not customers, but they are not rushing into application development.
The Cupertino Marketers primarily wanted to create a Mega Hype (just Bigger than with wheels or a stand ;) , which they did succeed, but "thanks" to the many Negative 'Properties' of AVP with quite a few Counterproductive Results - that's why Apple after only 3(!) weeks, he stopped pushing the saw and on his website... They evidently realized that Excessive Assertiveness - even more so when, unfortunately, with a Reshetto-ideally Penetrating Foundation - caused too many Assertive Reactions ;)