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If Apple it is based on something, then it is the user experience, not only from the product itself, but also from its purchase. Vision Pro is then for Apple a very essential product that wants to present itself in the best possible light and that is why it is very likely that the first generation Apple Vision Pro will only sell where they have brick and mortar Apple Store.

Although it is possible to order Vision Pro home directly from Apple Store in the USA, however, measuring what size of eyeglass attachments is right for you is done using iPhone and people complain that it is a highly inaccurate method. Apple in addition, it relies on the fact that if the product does not fit you, you have the option to go to Apple Store choose a better size and exchange it immediately for a new piece.

In addition, if you need special Zeiss lenses to Vision Pro, you must have a doctor's prescription both when buying online and in Apple Store. Apple is able to control the recipe, but only because how Apple Store, so online Apple Store belongs to one company. It is not realistic to force third-party vendors to check recipes. So it is very likely that the first generation Vision Pro will only be sold where they have brick and mortar Apple Store and third-party vendors will only get a say in the next generation.

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