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According to available reports from the last few months, it is clear that the company Apple is really serious about artificial intelligence. At first, it might have seemed that in the boom of tools like ChatGPT, Copilot or Bard Apple fell asleep a bit. It turns out, however, that it is taking relatively fundamental steps in the field of artificial intelligence after all.

One of the latest reports in this regard states that the company Apple bought up to thirty-two AI startups last year, which is more AI acquisitions than any other current tech giant. A report by Statista states that the effort AppThe need for innovation in the field of AI is more than obvious.

"The tech giant has made a number of strategic acquisitions, including hiring employeesanc"We are looking for AI startups to strengthen our AI capabilities across various product lines," it says in the said report. "Until 2023 Apple has bought up to 32 AI startups, the highest number among tech giants. In the total number of acquisitions of AI startups per Applem lags behind Google with 21, Meta with 18 and Microsoft with 17.".

The report further states that compared to other technology companies, it has Apple tend to recognize the value of startups before its competitors. One of the notable aspects of the company's acquisition spree Apple is an emphasis on early-stage startup acquisitions, suggesting a proactive strategy to identify and invest in new trends and technologies in AI before they reach the mainstream.

However, the source data is only an estimate because Apple often makes silent acquisitions without any announcement. CEO Tim Cook already in 2021, he said that the company buys a startup on average every 3-4 weeks, and the following year, he said it was every 2-3 weeks. The Cupertino company says that it usually buys companies for their technology and people, but almost never comments on the reasons for a specific purchase.

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