Tim Cook compared the launch of sales Vision Pro to moments like the arrival of the Mac, the iPod or iPhone and stated that this is a moment that every employee would like to Applu should have remembered. By the way, read for yourself what he wrote to his colleagues and employeesancin an open letter on the occasion of the launch Vision Pro to market.
the team
We launched today Apple Vision Pro, which represents a whole new era spatial computing. Moments like this should make us all pause – to celebrate what we have achieved and to reflect on the amazing potential that still lies ahead.
This morning I was with our team at Apple Fifth Avenue, where the excitement of this moment was palpable. It's an incredible thing to watch people experience for the first time Apple Vision Pro. The impossible becomes possible right before their eyes and they often have no words to describe the experience. It really is technology that has to be seen – and seen – to be believed. And it was truly a gift to hear customers share their wonder, emotions and dreams about this incredible device we created. The whole experience reaffirmed the magnitude of this moment, as well as the critical role of our retail teams in bringing this unprecedented technology to the world.
Apple Vision Pro it combines thousands of innovations to create a product unlike anything the world has seen before. It's an extraordinary achievement, and as many of you can attest, it's been years in the making. Apple Vision Pro is a reality because of you - because of your commitment, passion and your contribution to the special culture that in society Apple drives innovation. I would especially like to thank all the teams involved in this project who have put in countless hours over many years to once again push the boundaries of what is possible.
Of course, the most important thing for us is on Apple Vision Pro how it enriches our customers' lives – strengthening connections, unlocking potential and empowering people to do things that simply wouldn't be possible otherwise. It is deeply moving to think of people reliving their most treasured memories, or even introducing a close relative they never had the chance to meet. It's exciting to imagine the incredible new entertainment experiences our customers will discover and the innovative apps our amazing developers will create. It's exciting to think about what this opens up for industries around the world and the incredible opportunities that still lie ahead. Because with spatial computing, that's just the beginning of the impact we can make.
Two weeks ago, we celebrated the 40th anniversary of the Mac, a revolutionary device that changed the world and laid the foundation for decades of innovation. When we shared iPod with the world, we put a thousand songs in our customers' pockets overnight. I remember the day we launched iPhone. We knew we had something special, but none of us could have predicted the profound impact it would have on our daily lives. Then came iPad, a magical pane of glass that becomes whatever you want it to be, enabling new forms of connection and creativity for millions of people. With Apple Watch not a day goes by that I don't get a comment from a user about their life saving impact. And now with today's launch Apple Vision Pro joins the pantheon of revolutionary products that have defined Apple and redefined technology as we know it. It's not every day that we have a moment like this. Thank you for all you have done for this.
Team
He shouldn't rant so much :-)
I agree 😀 it's also quite rainbow-colored, a company that goes to maximal profit and quite conceited
iPhone se I underestimated it too much. I hope they have figured out what to do with it. They should also come up with an active pad for those Disney-style glasses, but for the home. That would be great.