According to Chinese media with sources among suppliers, plans Apple to sell only units of millions of units over the next three years Apple Vision Pro annually. It is expected to sell from the beginning of 2024 to the end of 2026 Apple only 10 million pieces Vision Pro. Alone Apple However, we already have WWDC presented Vision Pro as a starter product for a completely new industry that the company is entering and is expected to bring to the market in 2025 a much more interesting, cheaper product for customers variaof this headset.
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It is the high price that should prevent more significant sales of the original Apple Vision Pro. During the next year, he has Apple to sell only 1 million of its headsets, with an additional 9 million to be sold during 2025 and 2026. It has no problem Apple not only with a high selling price, but also with high production costs. The parts alone should cost $1700, with the additional cost of minithe actual production of the product, distribution, taxes, duties and other fees, including the development of the product itself. The price of $3499, which Apple set as sales, it probably falls far short of the classic margin Applu, which is around 50% for most products.
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