New survey shows young Britons are suffering from so-called Phone-mo effect. This is the pressure from the environment to have the latest smartphoneone, despite not having one or feeling guilty about damaging the environment. According to a survey of 18-24 year olds in the UK, more than half of all respondents plan to upgrade to the latest smartphoneone, most of them on Black Friday. If all 53% of Britons aged 18 to 24 actually bought a new iPhone 15 Pro, it would mean spending £2,8 billion. In addition, it would mean producing 156 million kilograms of carbon emissions, the equivalent of driving 1,8 billion miles in the average petrol car.
Interestingly, 40% of respondents do not buy a phone because they want newer features or have another personal need to have a newer and better phone. Conversely, 4 in 10 young Britons buy a new smartphoneone They buy because of pressure from friends, colleagues, influencers and retailers. The survey calls this phenomenon a cultural upgrade, which is not caused by interest in the innovations that the new model brings, but simply because others have a new phone and you don't seem dignified enough with your old one in front of them.
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According to research by Population Matters plans to buy a new phone on Black Friday, with 37% of all British adults planning to buy a new phone. Among young people, this figure is more than half, 53%. Many of these people do not hesitate to go into debt to buy a new phone, buying a phone even though their current phone is working fine and they have to borrow money for a new one. The organization is trying to encourage people to think about whether they really need to spend money on the latest mobile phone model at all costs, especially because of the impact on our planet. For example, the production of the company's products Apple in 2021 and 2022, it used 1,4 billion gallons of water, 90% of which was freshwater, mostly from local sources.
However, the question is, if the British, or indeed other people, would like to iPhone did not buy, it does not automatically mean that Apple won't make these phones - so it won't save the planet in any way...
To think that if I don't buy a new mobile phone that I don't need, I will make the environment worse, that's what fishtron wants.