While last year iPhones in the Czech Republic rose in price year-on-year due to the unfavorable exchange rate of the crown against the dollar and the euro, this year they have fallen in price year-on-year. However, with a bit of exaggeration, it can be said that this decrease in price is a small miracle, since production miniThe 15 Pro series is up year-over-year Apple more expensive and thus costing him the most it has ever cost. This fact was previously revealed by the first analyzes of the price, while it has now been confirmed by probably the best source in this direction - specifically, the analytical company Counterpoint Research, which generally has the best results with price estimates.
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Counterpoint Research focused its analysis primarily on iPhone 15 Pro Max, whose production "basically" with 256GB of storage costs $502, considering that we are only talking about the price of parts and labor (i.e. it does not include research, development, transportation, promotion, and so on. This should be roughly 8% more than what it cost Apple produced last year iPhone 14 Pro Max, which can be considered a really big leap. Just to give you an idea, iPhone 14 Pro Max production compared to iPhone 13 Pro Max he only fell by 3% and he got that for example Dynamic Island, which, according to available information, also made the production of the display significantly more expensive. If you are asking what made the production of the iPhone 15 Pro more expensive Max, it is a combination of multiple upgrades starting with a 3nm processor, continuing through a titanium body and ending with a telephoto lens with 15x optical zoom. It is therefore clear that the production of the smaller iPhones XNUMX Pro was not a cheap affair, as the Pro series Max The only difference is the telephoto lens.
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It will be extremely interesting to see which way iPhone prices move in the future. Currently, they are set relatively generously, if we take into account both the increase in production costs and the fact that Apple the price of iPhones has not been touched since 2017 and the arrival of the iPhone X, or 2018 and the arrival of the XS Max. Given its long hold on one level, it's almost like saying that iPhones are now more affordable than ever before, or miniAt least in the last, let's say, seven years.
- Apple products can be purchased for example at AlgeIn iStores whether Mobil Pohotovost
There is nothing interesting about it, it just proves that these annual articles calculating the cost of components from the passport are completely useless, because pricing in any industry is really much more complex than just the simple sum of input costs. It's quite possible that Apple will become more expensive in the year when the components will be cheaper or vice versa.
agreement
It is especially necessary to take into account the purchasing power of the population. So lower price = higher sales volume. They probably learned from last year, when iPhone 14 Pro was overpriced..
Jay
Can I ask you when? Apple did he consider prices according to the purchasing power of the population...?