Close ad

The head of the American chip maker claims that the hope of a duel between Intel vs Apple it still lives on, despite the fact that the Cupertino company has once again pushed the boundaries with the M3 series. Intel CEO Pat Gelsinger said the company is on track to achieve a decade-long shift in chip development in just four years.

Intel Innovation Day Pat Gelsinger screen

The slow pace of innovation is considered one of the main reasons for the company's decision Apple abandon Intel in favor of their own designs based on the ARM architecture. But despite being written about literally for years, there was still no adequate response from Intel.

The company contemptuously marked Apple for a "lifestyle brand", mocked it in several ad campaigns and claimed that it could chips Apple overtake. However, this claim was short-lived. This was followed by vague statements about trying to regain the lost position, but in practice, Intel was constantly lagging behind the Cupertino giant.

Every time the Santa Clara-based company looked like it might have a target in sight, Apple raised the bar – first with the M1 Pro, Max a Ultra, then with the M2 series and now with M3 Pro a MaxBut Gelsinger notes that Intel hasn't given up hope of catching up. Speaking at Intel Innovation Day in Taipei, he said the company's most advanced chip design, the 18A, will enter test production in the first quarter of 2024, according to the server on its website. Nikkei Asia and adds that the plan envisages a shift in chip manufacturing technologies from Intel 7 and Intel 4 to Intel 3, Intel 20A and Intel 18A.

One of the key reasons for the performance of chips Applu is the integration of the CPU, GPU and memory into a single unit. The same approach is now being adopted by its competitor, with Gelsinger claiming that by next year Apple will catch up

The founder of the company behind the chip production Apple, Morris Chang is not convinced and expressed the opinion that Intel Apple will not catch up and will remain a mere "shadow of TSMC".

Today's most read

.