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Press Release: The term digital transformation has been resonating with Czech and foreign companies for a long time, and it often seems that its definition is too general and abstract. It is all the more challenging for companies to choose the right way to grasp, start and, most importantly, complete the entire process. During my previous practice, I have had the opportunity to witness many successful transformations that have led to a significant increase in turnover, profit and the arrival of new employees.ancs, but also several not-so-successful attempts. In both cases, one key factor emerged, and that was the human factor.

Any modern tool or innovative technology can only be powerful if it is properly used by the people who work with it. This fact affects digital transformation on many levels and greatly affects all aspects of the organization, from internal processes to products and communication with customers. People and characteristics are simply reflected in the organization's culture, approach to innovation, vision, connection with digital transformation, transformation leadership and communication between all its participants. It follows that, in addition to the choice of innovation as such, it is also crucial how the entire human ecosystem will react to the technology or work with it.

The area of ​​end devices, such as laptops, phones, and tablets, is already an inherent part of digital transformation, and even shapes it to a significant extent. EmployingancPutting the right devices or technologies in the hands of employees and teaching them how to use them correctly is an important part of the whole process. However, the question for many companies remains what solutions are really worth implementing into their business operations. 

What is the magic? Apphuh? 

Among the most modern tools supporting the so-called user-centric approach are currently devices from Apple. This is because the company focused on the user himself, who he put in the center of attention and during development emphasized his ability to navigate the system easily. A seemingly banal factor such as user-friendliness has thus turned into a benefit that can incredibly accelerate digital transformation. 

Equipment Apple are generally fast, secure and offer many little things that create a comprehensive experience. However, their key feature is the aforementioned user interface and intuitive environment, in which the employee can easily and quickly learn to navigate. The entire technology was designed to meet the needs of users and at the same time guide people step by step throughout the entire period of use - both seasoned programmers and complete technological novices. This eliminates the need to spend hours training employeesancand people usually Apple learn to work with the devices very quickly. 

The ability to seamlessly integrate Apple products into the daily functioning of workers and existing infrastructure then reduces the ad in a huge wayminiThe burden on the IT department and the entire cycle of corporate innovation accelerates. It automatically opens new doors to new technologies and their potential development – ​​even those that are not yet ready for the Applu has not forgotten. Thanks to the integrated ecosystem, security, professional development tools and, above all, high computing power, Macs are a suitable tool for designers and developers. You can create both applications and solutions directly for IOS, and other types of operating systems. And here too, if we give a person the opportunity to work on a quality tool, it is more likely to achieve quality results. Transformational effect using Apple products, however, also manifests itself in spheres outside of IT.

An example of a change in a different industry is the distribution of production documentation during the work of service workers of a manufacturing company. After the implementation of iPads, they can easily access drawings and important information through a digital platform, which automatically eliminated the need to print a large amount of materials in the organization. All updates and changes in production are thus easily and almost immediately reflected in the working environment. In this way, the risk of production errors is also reduced, as all data is collected on one secure device that the worker can access. They don't have to learn access processes at length. Information can be easily accessed using TouchID, so some data protection is automatically ensured. The result is a significant increase in production efficiency and another step on the way to a complete digital transformation.

In conclusion? The main idea Apple is, in short, to enrich people's everyday lives, an approach crucial to the success of digital transformation, both for those who lead it and for the users themselves. Thanks to security, integration, ease of use and high quality se Apple devices become a good partner for companies that are looking for effective ways to modernize their processes and achieve a competitive advantage in the dynamic world of business. 

Petr Kubíček, Head of Sales iBusiness Thein, comments 

iBusiness Thein Head of Sales Petr Kubíček

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