Company Apple by acquiring the important Swedish classical music publishing house BIS Records will expand its catalog, its offer intends to include in Apple Music Classical and Platoon. BIS Records was founded in 1973 by Robert von Bahr. With its focus on classical music, the label pays special attention to works that are underrepresented on existing recordings.
It is an award-winning name in the world of classical music, recognized for its wide range and impressive sound quality. The firm is celebrating its 50th anniversary this week and today announced that it is in the process of acquiring companies Apple. On the home page BIS Records one can now come across a statement from the founder that evaluates the entire process positively and at the same timeancIt is the development so far.
Here, Robert von Bahr expresses his pride in what their small team has achieved in half a century of operation. He himself is of the opinion that, among other things, the company mediated the development of young classical music artists and interesting living composers, and its task was also to protect existing musical wealth for the future. Bahr, who recently celebrated his 80th birthday, added: "I am delighted to announce the rather significant news that we have decided to become part of the family Apple. "
To find the sought-after partner in the Cupertino company, the founder of BIS Records says: "We thought for a long time about how to maintain and build on our prestigious history. We were looking for a partner to support our mission as well as a larger global platform that brings classical music to new audiences around the world.”
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That he is becoming one Apple Bahr welcomes and praises his address, referring to a history in which music and technology combine in a harmonious way. He appreciates the recent steps taken by the company to help develop work in the field of classical music, among which he highlights the release of Apple Music Classical earlier this year and does not forget to mention the high sound quality of the platform. "Apple and BIS share a fundamental belief in the importance of maintaining sound quality…” The label is renowned for its emphasis on top-notch sound quality, and to the satisfaction of its founder, it clearly aligns with the company in this regard. Apple they match.
In conclusion, Bahr adds: "BIS will become part of Apple Music Classical and Platoon. As proud as I am of this milestone, I am even more proud that the entire BIS staff, including myself, has been retained.”
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BIS is to become a part Apple Music Classical and the publishing house Platoon, which is also owned by the company. Apple bought the London-based A&R startup focused on discovering emerging music artists in 2018 and has been expanding the palette of its offerings through it ever since.
In 2021, the company Apple has announced that it has acquired the classical music streaming service Primephonic and, through a new app dedicated to the genre, will include it in Apple MusicWe got it in the form of Apple Music Classical this March. It offers a customized interface for interacting specifically with classical music, allowing users to search by composer, work, conductor, catalog number, and other data.
In addition to hundreds of pre-made playlists, thousands of exclusive albums, and other features such as composer biographies and analyzes of key works, it provides access to more than five million classical music tracks, including new editions characterized by superior quality. For your application si Apple commissioned high-resolution digital portraits of famous composers that reflect the cultural styles and artistic approaches of the respective periods, and more unique works of art are to be added in the future.
When the application is released, the company Apple stated that it works with classical music artists and institutions to offer exclusive content and unique recordings. The acquisition of BIS Records will contribute significantly to this goal.
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