Fans are eagerly waiting for new products and everything indicates that the brand new product will be a headset. According to Taiwanese research firm TrendForce, less than 100 units of the mixed reality headset will be shipped this year, which is certainly not a lot.
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The company claims that the headset's high price, manufacturing difficulty and focus on developers will limit sales this year to mostly pre-orders. While the company's headset Apple could stimulate some new demand in the AR/VR product category, the device's high price tag, expected to hover around $3k, will clearly be a significant barrier to broader market growth. Given the changes in the market, one can see how analysts were wrong about headset sales. In January last year it was believed that Apple will supply 7 to 10 million units in the same period. Subsequently, this very optimistic claim was reduced to three million. In August last year, renowned analyst Ming-Chi Kuo stated that Apple plans to deliver in 2023 maxat least 1,5 million units. In December, he lowered his estimates even further, to 500 units. Mark Gurman of Bloombergrecently stated that Apple now expects to sell around 900 headsets this year. How about headsets AppWe'll probably find out soon.
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