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Ads during YouTube videos are not pleasant for anyone. Users who do not want to get rid of ads by paying for the YouTube Premium service try to avoid them at least with the help of content blockers such as AdBlock and others. But Google, which runs YouTube, finds this behavior a thorn in its side, and has decided to get tougher.

Ever since YouTube launched its paid YouTube Premium service , it has been trying to get users to activate it in every possible way. YouTube Premium offers a number of benefits, the most popular of which are undoubtedly the absence of ads or the ability to play in the background or in Picture-in-Picture format. However, users are resourceful, and those who do not want to pay for YouTube Premium are trying to come up with all possible ways to bypass the measures associated with the free account. YouTube, in turn, is trying to boycott all these efforts for understandable reasons.

Users who watch YouTube in the free version may have recently noticed not only an increase in the number of ads, but also a warning that content blockers are disabled. From the aforementioned warning, users can click through to the option to activate YouTube Premium. According to one of the employeesancYouTube is experimenting with this to attract more premium subscribers. However, the move has been met with huge backlash from users, with people expressing their frustration across social media and discussion forums. Many users say they don't have a problem with the ads themselves, but with their ever-increasing number, as well as the fact that in many cases it is practically impossible to skip the ads.

Do you use content blockers, pay for YouTube Premium, or simply put up with YouTube ads?

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