TCL, the world's number two TV market and number one in the 98-inch TV market, is introducing its latest products across categories, including the 2023 C-Series with TVs Mini LED and QLED, but also new soundbars and home appliances. TCL is also strengthening its position and accelerating its market penetration in Europe by participating for the first time in the famous Milan Design Week, where it showcases its commitments to sustainability, design and innovation, and is implementing a large and ambitious sports strategy across the region. And since we also attended the Milan presentation, we bring you a report from it.
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TCL gains the position of Top 2 TV brand and accelerates its market penetration in Europe
TCL is now a leading brand and a major player in the global TV market, continuing to grow with results that demonstrate its dynamism and ability to innovate. TCL recently announced its latest ranking as a Global Top 2 TV Brand (and Global Top 1 Android TV Brand) according to the OMDIA Global TV Sets Report 2022. In addition, TCL's large-format TVs have seen significant growth in the past year, maintaining their number one position in the global 98-inch TV market.
In line with its slogan "Inspire Greatness", TCL aims to push the boundaries of technology and play a key role in customers' lives by inspiring and helping them enjoy a new lifestyle at home: in 2022, the brand achieved a 76% increase in large-screen TVs Mini LED and QLED (in the 65-inch and above category) that bring entertainment, complete immersion and transport viewers to new worlds.
In the European market, TCL's strategy, based on premium and affordable technology that meets the expectations of all consumers, was particularly effective, as TCL ranked third for the first time in 2022 and saw its sales volume in Europe grow by 5,3% year-on-year despite a challenging environment .XNUMX%.
TCL emphasizes its commitment to responsible and sustainable technologies
As a leading global industrial and electronics company, TCL is committed to finding more responsible solutions and even more reliable and sustainable products or manufacturing by dedicating dedicated resources and putting consumers at the center of its strategy.
As highlighted in the 2022 ESG Report, TCL Technology has invested a total of US$1,04 billion in environmental protection. It saved 229,53 million tons of water and the amount of recycled water resources reached 54,64 million tons during the year. In addition, the amount of recycled waste reached 81 tons. In addition, TCL is committed to reducing greenhouse gas emissions by 865%, water consumption by 2025%, electricity consumption by 18%, natural gas consumption by 27% and EPS consumption by 13% by 70.
In 2023, TCL participates in Milan Design Week, one of the most prestigious design events in the world, bringing together the best of creativity and innovation to showcase its vision of developing technologies for a better future that inspire greatness and connect people through exceptional industrial and aesthetic design, intuitive user experiences, and sustainable manufacturing.
From April 17th to 23rd, TCL will present an exclusive exhibition, “ELEMENTS – TCL Green Horizon,” featuring sustainable artworks and immersive experiences enabled by technology. Visitors will also be introduced to TCL’s product line-up Europe for 2023, but also with concept devices developed at the TCL Design Innovation Center.
TCL company Europe presents its products in many categories, offering increasingly premium technologies and know-how
The latest generation of TCL technology Mini LED with significant improvements:
meet the new TCL C84 series
Since 2018, TCL has become a pioneer and leader in technology Mini LED. In 2023, TCL will introduce its latest generation with an even better visual experience, with high and accurate contrast, less blooming, high brightness and better image uniformity. Thanks to multiple local dimming zones that ensure noonewide range of contrast, but also thanks to the high efficiency and wide angle of the diodes Mini LED reaches TCL TVs Mini Highest brightness level LED yet (2 nits HDR peak brightness ensures crystal clear viewing even in daylight).
The new C84 series is the latest premium mini TCL LED TV, available in 55", 65", 75" and 85" sizes. The TCL C84 series is based on the latest generation of TCL technology Mini LED and QLED color technology and is supported by AiPQ 3.0 picture quality algorithms, so it delivers outstanding performance in terms of picture quality and excellent contrast. Furthermore, the top picture quality is combined with unparalleled sound thanks to Dolby Vision IQ and Dolby Atmos.
New QLED TVs C64 and C74 series for newonebright colors andonefun
Pro TCL introduces a new player C74 series, which combines QLED with Full Array Local Dimming technology, 4K HDR Pro and 144Hz Motion Clarity Pro for smooth, sharp and colorful HDR images. This new model (available in 55″, 65″ and 75″ diagonals) features an impressive 144Hz peak refresh rate, 240Hz Game Accelerator and 1,000 nits Full Array Local Dimming HDR, giving gamers exceptional image quality with appropriate hardware and software configurations.
TCL is also launching a new C64 series, available in 43″, 50″, 55″, 65″, 75″ and 85″ sizes. Featuring TCL QLED technology for superior color reproduction, this new TV represents an excellent value for those who want high-quality interactive home entertainment to enjoy all their movies, sports and games in HDR as part of a connected and smart lifestyle. This amazing value-for-money TV, certified to the standards Dolby Vision a Dolby Atmos, it features a 120Hz Game Accelerator feature that will more than satisfy the needs of casual gamers, and with an HDR 10+ display, it is a strong contender in the mid-range and high-end TV market.
To offer customers a truly immersive experience, including picture and sound quality, TCL also delivers soundbars that match the great picture performance, such as the new soundbars with Dolby Audio for the year 2023 series S64, which are the perfect complement to TCL TVs.
A wide range of high-performance TCL home appliances
Two years after the launch of the first TCL home appliances in Europe, TCL is launching a new set of products to meet changing consumer expectations for an easier and healthier home life.
The brand introduces the 3rd generation of TCL air conditioners with the new innovative Gentle Cool and FreshIN series, which provide customers with a more pleasant atmosphere and more precise temperature regulation, in addition to better health effects and lower energy consumption.
TCL refrigerators are equipped with the Multi system for sustainability Air Flow, which ensures proper cooling of food by surrounding it with fresh air wherever it is placed, keeping it fresher for longer. In addition, Automatic Anion Release Technology (AAT) adds a special mineral material to the interior lining of the cabinet, which provides additional cleaning and antioxidant effects, ensuring that the refrigerator remains bacteria-free.iostatty
In 2023, TCL Europe will also introduce a new series of washing machines P3 falling into class A, both in terms of energy efficiency and noise. These products have a low impact on the environment, mainly thanks to the TCL Brushless Digital Inverter technology, which allows the washing machine motor to run at the optimal speed for the given load and thus consume less energy than conventional washing machines. The automatic weighing system also automatically calculates water consumption and cycle length according to the amount of laundry in the drum, reducing the amount of water needed.
TCL emphasizes the strong connection between technology and sports
TCL has made involvement in the world of sports an important part of its global strategy and has created a strong sponsorship strategy to strengthen the brand's influence around the world. In Europe, to accelerate market penetration and support its growth and strong ambitions, TCL has decided to strengthen its commitments by supporting several leading teams and events in various competitive leagues through several major sponsorship deals in various markets.
TCL is the new premium partner of the Royal Spanish Football Federation until 2026 and is also the official partner of the Italian national football team until 2026, while the brand is also a partner of the iconic football club Arsenal in the United Kingdom and the Czech national football team.
In addition to football, TCL is also a partner of Francthe Hungarian Rugby Federation (and its men's and women's XV and 7-a-side teams for a period of three years) and a premium partner of the Győri Audi ETO KC handball team in Hungary and the Zagreb Handball Club handball team in Croatia.
To offer all sports fans an optimal and immersive viewing experience as if they were right there in the stadium, TCL is expanding its TCL XL collection with even more TV models in 2023 Mini LED and QLED with a diagonal from 65″ to 98″.
