Apple although in your browser Safari has long used Google as its default search engine, but it seems that changes are coming. It wasn't long ago that the world was buzzing with news that the Californian giant was developing its own search engine in order to become independent from Google, and now there are further indications that these efforts are indeed underway and what's more - their goal is not only to break free from Google's power, but ideally to replace it. minirarely among users Apple cut the products.
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More and more analysts and developers are starting to point out that the steps Applu's recent statements indirectly indicate that he is preparing to launch his own search engine, with which he would like to take away part of Google's user base. According to sources, one of these tools for "preparing the ground" is Financial Times recent program launch Apple Business Connect, which is intended to allow companies to manage how they appear on services Applu. At present, it is more or less only about Apple Maps, however, in the future it is planned to be possible to set the exact type of display in Messages, Wallet and so on, with the long-term goal being to teach companies how to use this technology and then integrate it into their own search engine. What's quite interesting is that it's free now, but it seems that in the future all reports will be charged, so it's Apple Business Connect will become the de facto client for search engine advertising management.
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At this point, it is extremely difficult to say how the search engine could Apphow it works, and what it could have in addition to the competition. However, the vast majority of analysts agree that the most likely added value seems to be a high level of privacy and zero tracking, since it is on these elements that Apple in recent years, they have been building more and more, so it would make sense if they "wrapped" their own search engine around them. In addition, this would be a matter that Google has not completely mastered, and which has become more and more relevant among users in recent months and years, so it could easily play a very important role for many when deciding which search engine they will use. However, we are still a long time away from the presentation of the final product, so even Google can remain somewhat calm for now.
