You probably know this yourself. When you find two similar products and don't know which one to choose, you either look at Google for reviews or look directly at the ratings of other users on the given e-shop. The problem is that some e-shops, especially fraudulent ones that sell trinkets, publish fake reviews from non-existent people, which, however, appear to be classic customer reviews. If we are talking about truly fraudulent e-shops, you can usually identify fraudulent reviews simply by the fact that you are not able to write a review for the e-shop yourself. These reviews are nowonec, because from January 6, a law came into force in the Czech Republic, according to which user reviews are regulated.
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According to this new law, manufacturers and distributors of goods and services, including sellers (e-shops), are responsible for fake reviews. Until now, it was possible to hire an agency for a few crowns, which would already take care of writing dozens or even hundreds of reviews for you on your e-shop, most of which were positive, of course. It doesn't matter whether it was a review for your e-shop or, for example, for Google MapsHowever, this will no longer be possible, as it will be required that evaluators, or reviewers, who enter their ratings on the e-shop or on other portals where goods and services can be rated, register and also verify themselves.
Now, the site that allows user ratings must verify these users and then consider the reviews as verified or checked. Otherwise, it is an offense and it is possible to be sanctioned. Now, it should be true that the reviews you find on the Internet come from real users who have experience with the product. How can this be checked, for example, on Google Maps, where anyone who exists but has never been to a given location can rate a business, remains a question.
Yes, if someone gives me a fake review on Google, I can't do anything about it, but I will get a penalty. This is a really great law.