Apple apparently he is serious about establishing himself in the world of sports broadcasting. According to new behind-the-scenes information brought by the British newspaper Daily Mail, it is currently working intensively to obtain broadcasting rights for the Premier League, known as the best football league in the world.
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He currently has Apple for your platform Apple TV+ secured broadcasting rights to the American competitions Major League Baseball and Major League Soccer. However, since these are competitions of interest more or less only to the North American market, it is clear that he has now started to look for interesting rights in Europe. And it is difficult to imagine more interesting sports broadcasts than those from Premier League matches. After all, in this competition we find such giants as Chelsea, Liverpool, Manchester United or City or maybe Arsenal. If we had to name players, probably the most shining diamond in the competition at the moment is Erling Haaland, but also the competition's regulars Harry Kane and Mohamed Salah deserve attention. In short, there is something and someone to watch.
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According to available information, the Californian giant is now finalizing the offer that the management of the competition wants to submit in order to obtain the rights. He reportedly has to pay for them around 250 million dollars a year, which is an absolutely unimaginable amount at first glance, but on the other hand, it must be added in one breath that this would be an extremely large advertisement for Apple TV+ and at the same time a guaranteed tool to get new users to the platform. Sports fans would definitely pay for the service to stream matches, although of course it is impossible to say in what amount. However, there is no point in getting ahead of yourself yet, as the agreement to purchase the rights is still up in the air, not signed.
The rights to PL are quite expensive and especially in the USA it costs about 400 dollars per year and that's just in the USA, in almost every country there is a provider that has exclusivity for that country, so they wouldn't be able to provide it globally anyway. There's too much money involved for this to be possible. AppIt paid off, this won't work.
how do you know in advance that you are apple can't you negotiate better conditions?
Of course I don't know, but this is really big money and no one will compromise for sympathy. There is a tough fight for the rights to PL even in our Czech-Slovak pond, let alone in the USA, where they have a twenty times larger and more mobile market. Here is the only possible variaIt is unlikely that he would agree to share rights with the current provider.
It would be quite a blast.